Great Logo Designs | The Secret Life of Logos: The Mystery, Magic, And Method Behind Designing Great Logos
Great Logo Designs | Logo is a vital part of your company’s brand. But there is much more than meets the eye when it comes to the design of these small, and simple graphics. The best logos leave an impact: They are recognizable, and they instantly evoke images of the brand with which they are associated. Logos must communicate effectively, and instantly with those who see them. So what makes a successful logo?
Designing a great logo can affect the overall success of your business. Whether you are looking to hire a designer to design your logo, or thinking about creating one yourself, it is crucial to keep in mind the qualities of a great logo, so you can get one that conveys the right image for your business. In this article, we’ll get down to the fundamentals of what makes an effective logo design, and we’ll also guide you through the principles, and best practices of how to build an iconic brand identity.
Simplicity | Great Logo Designs
One of the most important characteristics of an effective logo design is simplicity. Detail gets lost, while simple, eye-catching designs leave an impression, and can be reproduced easily and cost-effectively. There should be clean lines, and few details like shading, or other artistic details. If you’re looking to grab the attention of potential clients, and remind current ones of your brand, a cluttered logo isn’t going to do your company any favors. Remember, some of the most popular logos have been the simplest.
Recognition | Great Logo Designs
Your logo will be synonymous with your brand. Therefore, it must be instantly recognizable in any format, color, size, or medium. In the digital age, where logos will appear on multiple devices, and across different marketing materials, you must design something that transcends paper. It must look great on different backgrounds, work for apps, icons, avatars, and print, and it must be flexible in size. A good test to check if your logo design is memorable is to show it to a friend and ask them to draw it a few days later.
Uniqueness | Great Logo Designs
If your logo is to be memorable, it should also be unique. Otherwise, what is to say that the star in your logo is not actually another company’s logo? Well, they do say imitation is the sincerest form of flattery. However, in the real world, it’s just a lazy way to solve a creative problem. Be sure to thoroughly research your niche, and target market before starting a logo design. You have to know, and understand the common styles of your industry, but you also should make sure that you don’t infringe on anyone else’s trademarked logo.
Tone | Great Logo Designs
Your logo must tell your audience a bit about your company. What are your values? What kind of products, or services do you offer? Yes, a logo is an image, but it’s also an introduction to a brand. The logo must appeal to your target audience and when designing, you must keep this in mind. For example, a logo with a comic sans font and bright colors will convey a sense of playfulness, and irreverence. If you have a toy company, this will be appropriate. However, if you are running a financial services business, this will certainly make you appear unprofessional. Be sure that your logo conveys the right tone for your brand.
Aspect Ratios | Great Logo Designs
The aspect ratio (the relationship between the height and width of a logo) is vital. A logo that is too tall and skinny, or too wide and short, is not visually pleasing, and you’ll end up with all sorts of layout issues when it comes to setting up your logo in artwork, especially when combined with other graphic elements. Your logo must be able to fit well onto letterheads, business cards, and all your materials. Ideally, the graphics and text which make up your logo should fit within a square, or be a manageable rectangular.
Brand vs. Logo | Great Logo Designs
It’s crucial you remember that your logo is not your brand. True, it’s an important beginning, but a beginning nevertheless. Don’t expect your logo to single-handedly build your company’s brand image. Far from it. It is only by repeated use of your logo, combined with graphical elements (your marketing artwork, ads, etc) as well as the old-fashioned stuff (business ethic, customer service) that will build your brand.