Great Stationery Design Tips | Your Stationery – Your Company Image: Top Tips For Creating Business Stationery

Great Stationery Design Tips | Your Stationery - Your Image

Great Stationery Design Tips | When you’re designing stationery for your company, it is critical that you do not take that decision lightly. The right stationery can end up doing wonders for your business. The stationery that you choose for your company will help clients form an impression of your business, so make sure it conveys the image that you want for your company. You do not want to communicate the wrong message to existing or potential clients and business partners by having stationery that is not up to the standards of your products or services.

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No matter the size of your business, keeping a consistent brand image throughout all of your various promotional materials can mean the difference between success or failure for you and your company. Engaging your clients and catching their attention will create an emotional connection, sparking a desire to do business with you, and not your competitors. Making sure that your branding strategy is incorporated into your stationery design will help people recognize your brand and understand the message that you’re trying to communicate.

Overall Design | Great Stationery Design Tips

Often, the first impression of a company is their letterhead, note card, business card or other stationery items, so choosing the right logo, layout, colors and other elements for your stationery is vital. Personalized business stationery will enable your business cards, letterhead and notes convey your own personalized image. How do you want to come across? Solid and steady, quirky and creative, or stylish and sophisticated? It is through personalized stationery that a small business conveys their values. Through personalized business stationery, you can make your business identity a unique brand.

Great Stationery Design Tips | Your Stationery - Your Image

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Keep It Simple | Great Stationery Design Tips

It may be tempting to ‘throw the kitchen sink’ at your business stationery design and include every possible way of contact and testimonial. This is best avoided, as you risk drowning your message which is the reason you’re sending out the stationery in the first place! Keep in mind that your stationery is a delivery mechanism – it’s not the message itself, rather the supporting structure that delivers that content. Choosing a design that offers elements of clean white space will help your message stand out. A design that is too busy will distract clients from noticing the important things on the stationery, such as your contact information and logo.

Remember What You Must Include | Great Stationery Design Tips

You will want your stationery to be both aesthetically appealing and functional. Be picky about what you want to actually put into your stationery items – and have it all narrowed down in detail before you have them printed. Including your company name and logo in your letterhead design is essential, as are your contact details. Consider the actions most people will take after reading your letter? How will they reach you? Is email easiest? Will they send you a letter back? You should have all of your company’s contact information – email address, phone numbers, street address – printed at the top of the paper for client to quickly access for use.

Pay Attention To Your Fonts | Great Stationery Design Tips

What fonts or typefaces best convey your business brand? Fonts can be formal or fun, classy or cool – try a few and see what fits with your logo and your style. Choosing font styles and colors that are easy to read is critical. Whilst most businesses will try and stand out from the crowd with their custom font designs, make sure that you do not choose unreadable or complicated fonts. Text should be printed in an easy-to-read format, aligned left to right. Your clients will be looking for text that is easy on the eye, and that can communicate information clearly and efficiently.

RELATED: Effective Personalized Stationery | Design For Success: How To Make Your Business Stationery Stand Out

Great Stationery Design Tips | Your Stationery - Your Image

Keep It Consistent | Great Stationery Design Tips

If your company’s identity includes a specific palette of fonts and colors, stick to them. This isn’t the place to deviate from standards; consistency is key. Make sure that you carefully represent the branding when designing your letterhead. This isn’t just about the logo, but the choice of color scheme, font, imagery, and much more.

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Paper Quality | Great Stationery Design Tips

Nothing will make or break your business stationery like the quality of the paper that you use. Choosing high-quality paper for your business stationery can make it look and feel more professional. Because you want the paper to have a tone of formality and professionalism, you should go with a thick and glossy option. A client will notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your company in the mind of a potential client.

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