High Quality Logo | Make Your Logo Work For You! Five Key Ingredients Of An Effective Business Logo
High Quality Logo | Business owners love logos. And why not? A professionally designed business logo says to the world that you’ve arrived and are ready for serious business. Designing a logo is simple, right? Think again. There’s more to creating a brand’s visual identity than just placing a name in a square and calling it a day. It can cost big bucks to design a logo that really works – so you’ll want to make sure that you’re spending your marketing dollars wisely.
When you’re in the market to have a new logo designed, there’s always the temptation to take some shortcuts. Trouble is, most of these ‘cookie cutter’ solutions will turn out to be neither cheap, nor fast, and may cause a ton of headaches down the road – especially when your start-up business starts becoming more high-profile.
DON’T forget about the target audience | High Quality Logo
Designing a logo design isn’t just about creating a pretty visual. What you’re doing is building a brand and communicating a position. It makes sense, then, that the first step in designing a logo should be to research the target audience. The logo must reach a specific audience and when designing, you must keep this in mind. Write down what you think about the your brand; maybe even create a mood board with imagery that reminds you of the brand’s ideology.
DO use your company or product name | High Quality Logo
Typography is obviously key to high quality logo design. You have two main options to choose from: creating your own custom font or adapting an existing one. There’s almost nothing that can give your logo a unique feel like some awesome custom lettering. If you create a custom font, try not to make it too fashionable, because it could date quickly. Consider the words that you’re depicting – if they’re unusual then a simple font might work best; if they’re common words then you can usually be more creative as they’re easier to recognize.
DON’T assume you need something fancy | High Quality Logo
Don’t be tempted to make your logo design stand out by using gimmicky fonts. Most gimmicky fonts are too fancy, too weak, and are most likely being used (badly) on a hundred different cheap business cards right now. When it comes to logo design, keep your font choices classic and simple and avoid over-garnishing. Simple but powerful logos permeate the business world and always prove to be the best icons for standing the test of time.
DO make it versatile | High Quality Logo
Your new logo needs to be reproduced at a variety of different sizes – particularly on the smallish side. Overly complex logos can ‘gum up’ when reproduced as a very small image. Once you have something, print it out. Print variations in font weight and style, as well as inverted versions. Print large versions and paste them to the wall or lay them out on the floor. Look at them for as much time as it takes to really let things sink in.
DON’T follow trends | High Quality Logo
An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years? Trends come and go, and when you’re talking about changing a sweater, or buying a new pair of jeans, that’s fine; but when your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out!
DO use color… sparingly | High Quality Logo
The most important part of your logo project is the design itself. Oh sure, it’s nice to see your logo in the colors that you will eventually use, but in the initial stages of any design the colors are of secondary importance. Be careful when choosing the colors for your logo. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke.
Logo designs need to work in black and white as well as color. If your logo design uses color to convey meaning, think about how you can reflect that meaning when the color is removed. One way to create a versatile logo is to begin designing in black and white. This allows you to focus on the concept and shape, rather than color, which is subjective in nature.
Remember, a good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the intended message. It should be able to be printed at any size and, in most cases, be effective without color. In order to build brand recognition you need to market your logo and image as consistently as possible. Be sure that when you’re having your logo designed that you receive all the file formats necessary for use in your various marketing channels.