Hot Marketing Tips | Re-Energize Your Photography Business With These Actionable Marketing Tricks
Hot Marketing Tips | Running a photography business sounds like one of the best jobs, right? Not only do you get to spend your days doing what you love, but you actually get paid to do it! Oh, and all the weddings you’ll attend and people you’ll meet! Why would anyone not want to turn pro and start their own business? While thinking about quitting your day job (and storming out dramatically just for the heck of it) might be fun, keep in mind that once you look beyond the glitz and glamour, you’ll realize that starting a photography business is just the first step, and that turning your business idea into a success story requires a lot more than just talent.
The truth of the matter is that there are more photographers out there than ever before, and with that comes the challenge of standing out. In a time when pretty much anyone with some extra cash on their hands can buy the equipment and start a business, you need to find a way to differentiate yourself in an increasingly saturated market. In other words, it doesn’t matter how stunning the photos you take are if no one ever heard of you and the services you’re providing. This doesn’t mean you should give up on your dream of turning pro – instead, you’ll want to up your marketing game and find a way to get on your ideal client’s radar. To help you get started, we picked the most effective marketing moves that will help you stand out no matter how limited your budget is!
Do Your Homework! | Hot Marketing Tips
In order to stand out in a saturated market and grab the attention of your potential clients, you need to know whose attention you’re trying to grab! If you’re serious about your photography business, you probably already have a pretty good idea who your ideal client is. If you don’t, it’s time to go to the drawing board and stay there until you’re certain you know your potential clients in terms of age, gender, location, and even finances and marital status. And no, “everyone” cannot be your target audience.
By clearly defining your target audience and your area of specialization, you’ll have a much better idea what you need to do in order to grow your client base. At the end of the day, a marketing strategy created to attract high-school seniors won’t grab the attention of future brides, for example. Unless you define your audience, your efforts will lack focus and won’t be as effective as they could be if you did your homework before jumping in.
Is Your Website Working For You? | Hot Marketing Tips
Setting up a website in this day and age is not optional if you’re serious about your business. Most, if not all your potential clients will want to check out what you can do for them before reaching out to you, let alone hiring you, and the way you showcase your works and the services you’re providing can make or break your business. Not only that, but your potential clients will be checking out other photography websites as well, and if yours doesn’t stand out and grab their attention the moment they land there, they will close the tab and move on to the next website without giving you a second thought.
This is exactly why using a cheap web template you found online is a bad idea – not only do these usually show all the telltale signs of amateur design, but even if you do manage to find a decent one, chances are it’s already being used by countless other photographers, some even in your area. How exactly is your website supposed to stand out and grab the attention of your potential clients if it looks like many other websites already out there? Your website is the backbone of your online presence, and investing in a custom design that compliments your work and emphasizes your skills will be worth your while.
You Won’t Believe These Benefits Of Blogging | Hot Marketing Tips
Many photographers underestimate the importance of having a regularly updated blog on their website. While others are aware of the benefits, they do fail to get the most out of their blog. There are a few vitally important factors that will decide just how effective your blog is, most important ones being the keywords and update frequency. Come up with 5 industry-related topics (which will allow you to use your target keywords in an organic way) that you know will appeal to your target audience. You’ll also want to create a blogging schedule you can stick with, as Google ranks regularly updated websites a lot higher.
The next thing is the actual content – remember, while your blog can help you boost your search engine ranking, you need to write for humans too. After all, if they don’t like the content, the world’s best ranking won’t keep them around, so keep your content informative, interesting, and entertaining. Share tips and tricks for a better session, and share industry secrets with your potential clients. Once you grab their attention, they’ll be likely to share your posts throughout social media, which will boost your reach and improve your chances of standing out in a crowded market.