Iconic Logo Design Tips | Building Iconic Photography Brands: Tips For Creating A Photography Logo
Iconic Logo Design Tips | There are a million people in the logo design industry today dishing out bad logos in bulk for crowd sourcing platforms. Designing a new logo can be a difficult process for photographers, as there are so many different options to think about – colors, fonts, images, size, shape, etc. More examples of photography logos are out there than ever before, and with that comes the challenge of being unique. How do you as a serious photographer stand out from the crowd and create an outstanding high-quality logo that doesn’t suck?
Photography is an incredibly demanding industry, and there are many shooters out there with comparable levels of work. This is when branding comes into play to help give you the advantage over your competitors. Designing a photography logo is just like any other type of design work, in order to do an exceptionally good job, you’ll have to pay close attention to details. Even the best idea can be ruined by not thinking about simple things, so the following tips will help you to keep your concepts safe.
Simplicity | Iconic Logo Design Tips
Keep it simple. That’s pretty much the best advice for a lot of things, including photography logo design. If you’re looking to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. A simple logo design enables easy recognition and allows the logo to be versatile and memorable. Iconic photography logos include something unexpected or unique without being overdrawn.
Know What it Means | Iconic Logo Design Tips
Every good logo has a story. Far beyond simply an appealing sketch, strong logos are filled with meaning, both obvious and hidden. A logo is best when it is a written or designed representation of the style of your work. It’s often hard to avoid trends, particularly if you’re passionate and love to look at inspiring logos on design websites. Whether you’re an edgy fashion, luxury travel, flirtatious lifestyle or classic wedding photographer your logo should have a unique connection with your style.
Design In Solid Black | Iconic Logo Design Tips
When designing your basic logo idea, start simply. Create it in solid black. Then when you have the basic structure and feel, you can move onto adding other details such as color. This way, your choices are made base on the shapes, and you won’t be distracted by anything else. It makes it much easier to know that your logo will work well in shades of grey afterwards. If your logo design uses color to communicate meaning, think about how you can convey that meaning when the color is removed.
Pay Attention To Colors | Iconic Logo Design Tips
Nothing leaves an impact quite like color, which is why choosing the right palette is crucial in logo design. Since color has the power to convey emotion, you should first consider the message you want to send. One thing you have to be careful of as you explore color options is cost. Your five-color logo may be beautiful, but once it comes time to print it on stationery, the price won’t be so attractive. A conservative brand will do well with blue, while a modern, passionate culture will make a statement with red. Youthful and upbeat organizations are best represented with yellow or other bright colors.
Brandability | Iconic Logo Design Tips
A logo should be flexible and usable on pretty much any medium. It should ideally work just as well on a small object such as a golf ball as it would do much larger, from commercially printed posters upwards. Standard practice when designing a logo is to use vector graphics software, such as Adobe Illustrator or Corel Draw. A vector graphic is made up of mathematically precise points, which enables visual consistency across multiple sizes.
Be Unique | Iconic Logo Design Tips
The biggest mistake a company can make is designing a logo that parodies or imitates another brand’s design. A logo is a visual summary of the company it represents, and it should never remind people of a different brand or business. Look at what’s out there and find an opening for something new. When looking to avoid brand confusion, consider the color, shape, symbolism, and flow of your design. Why not use a design that you actually thought up yourself rather than ripping off what everyone else is doing?