Iconic Logos Explained | The Mystery, Magic, And Method Behind Designing Great Logos
Iconic Logos Explained | If you’re an entrepreneur trying to launch a new business, you’re probably worrying about a million and a half things every day. But out of all those different tasks and issues to keep on your mind, there’s one vital, yet deceptively small thing you have to make sure is taken care of: a business logo. Some business owners will go as far as creating a website and printing brochures before they even consider having a logo designed. Although your logo isn’t your entire brand, it is the visual representation of it. A business without a logo is a business without an identity.
Creating an effective logo that packs a punch requires really hard work and being up to date with the latest trends in design. It’s probably the best way of building brand identity, making a memorable impression on clients and making sure that they’ll remember your website and come back for a second visit. The veterans of the logo design industry have built their success for a reason. Sure, it’s partially due to the years of practice, blood, sweat, tears and inky fingers. But mainly, it’s because they stuck to the essential, solid-gold principles of world class logo design.
Define Your Target Audience | Iconic Logos Explained
A business logo is more than just a graphic representation of your business and brand; it’s a message to the your potential client. One thing to keep in mind is that your logo and brand must be built to reach a particular audience. Write down what your brand is about, who your ideal client is and what kind of aesthetics and imagery appeal to your target audience. Creating a logo is like peeling back an onion. You have to get to the bottom layer and determine who your target audience will be.
Keep It Simple | Iconic Logos Explained
The best logos – the ones that give the viewer an immediate and clear sense of the nature of your business – are simple and uncluttered. In general, less is more and simplicity is more effective than complexity. If you’re trying to grab the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business much good. Some of the most successful logos have been the simplest. Your logo has to look good on a range of media; if it’s too complex, it will conflict with the environment it’s being used in.
Make It Modern Yet Timeless | Iconic Logos Explained
“Modern” is “today,” but not so “today” that in five years your logo will look outdated. An effective logo should be timeless. Will yours stand the test of time? Will it still be effective in 10, 20 or 50 years? And, modern is different than trendy. Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s alright, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.
Find The Right Font | Iconic Logos Explained
The choice of font you use plays a huge role in whether or not your logo will be effective. Choose a font that speaks immediately to the image of your brand. Keep in mind that the font you choose can communicate different ideas about your business. Do not use fonts that look juvenile and unprofessional as this will send the wrong message to your potential client. Legibility is another vital element of logo design. A logo may be stunning and unique but if your potential client can’t easily read your company name, then the logo will be pretty much useless.
Versatility Pays Dividends | Iconic Logos Explained
A logo is your company’s public face, so it must be easily transferable to any medium that bears your brand — whether it’s a fleet of trucks, packaging, web ads, or social media, or all of these. An effective logo is easily recognizable at a glance, both in color and in black and white, and in any size. One way to design a versatile logo is to begin in black and white and using vectors. This enables you to focus on the concept and shape, rather than color, which is subjective in nature. Remember, the backbone of the hugely effective international branding for the world’s largest shoe manufacturer is a very simple graphic swoosh.