Iconic Photography Logos | Unlock The Power Of Your Logo With 4 Simple Design Tips
Iconic Photography Logos | There’s no piece of design more important than your logo, regardless of the industry you’re in. Yes, even if you’re a photographer, if you don’t have a logo, you’ll want to think about having one if you’re serious about your business. We get it – you’re a part of a highly visual industry and your work is the best representation of your brand. However, there’s no getting around the fact that your work isn’t always going to be the first contact a potential client has with your business. In other words, by the time they get a chance to check out your work, they’ll already have some opinion of you and your brand!
This initial opinion is based on the impression your logo leaves, as well as your business stationery items, such as your business card, letterheads, envelopes, and marketing materials, such as flyers, stickers, etc. Yet, you’d be amazed how many photographers out there use logos that are not up to par with their work. Not only will this affect the amount of money people will be willing to pay for your services, but it may turn off potential clients and make them go to another photographer before ever checking out your work. So, what can you do to make sure your logo not only stands out from the crowd, but grows your business?
Make It Simple | Iconic Photography Logos
When it comes to any type of design, keeping things simple is your safest bet. After all, less really is more. This is especially true when it comes to logo design! An overly complex logo might look absolutely stunning on your computer screen, but once you scale it down to fit on a business card, you’re more than likely to lose all the fine details, or end up with an unrecognizable smudge instead of your logo. A simple design, on the other hand, will look just as stunning in any size or format.
Another benefit of having a simple logo is memorability! The main purpose of your logo is to represent your photography business, and you want your existing and potential clients to remember it, and think of your and your brand the moment they see it. It makes perfect sense, then, to keep the design simple, as a complex design might be quite difficult to remember. To make sure your logo is easy to use and remember, get rid of all the unnecessary design elements and cheesy special effects, such as 3D shadows and other gimmicks.
Make Sure It’s On Brand | Iconic Photography Logos
Not every logo will be able to represent your business. There are two things you need to keep in mind when creating a logo for your photography business – your ideal client and the nature of brand. Even though you might believe that targeting a single demographic isn’t the best idea, especially if you’re just starting out, you’ll definitely want to reconsider. A logo that will grab the attention of a high-school senior won’t do you any good if your target audience are brides to be, so take the time to clearly define your ideal client in terms of age, gender, marital and financial status, as well as their personal preferences.
Once you figure out who your ideal client is, think about the brand that might appeal to them. Whenever we design a logo for a client, or help them build a brand, we usually advise them to think of their brand as a person – is it edgy and modern, or classic and formal? Is it budget-friendly or extravagant? All these, and many other features can (And should!) be conveyed with a logo, so pay special attention to the color scheme you use, as well as the shapes and even fonts, as each element can make or break your logo.
Be Care When Playing Around With Colors | Iconic Photography Logos
Color is a designer’s best friend: it can bring even a dull design to life, spark an emotional response, and convey a message without using any words. Remember, each color has a unique meaning, and that meaning can vary from one part of the world to another, so do your research; the last thing you want is to convey a wrong message because of a simple brush stroke. Also, limit your selection to 2-3 colors max, because you risk overwhelming the viewer and cluttering the design if you use too many colors.
Another thing you’ll want to keep in mind when it comes to color is versatility. Sure, your logo might look absolutely stunning when viewed on a computer screen, but that’s far from being the only application. You will use your logo on various materials and platforms, some of which have severe restrictions when it comes to color. For example, if you copy a contract or fax it to a client, the logo will become black and white, and if you rely solely on color to give your logo that extra punch, your logo won’t be as effective as it would be in full color.
Start Simple | Iconic Photography Logos
This is why we design all the logos we create for our clients in black. It’s only when we’re 100% happy with the design that we add the color – ensuring the logo is just as impressive even when the color is removed. If you’re designing a logo on your own, you’ll want to do the same, unless you want to get carried away playing with different shades and color schemes, completely overlooking major design flaws in the process.