Important Business Card Tips | Yes, You Still Need A Business Card: Tips For Getting Your Business Card Right
Important Business Card Tips | Ignore the small chorus of nay-sayers who ponder the question, “is the business card dead?” A business card is a powerful and affordable investment. While it’s vital to have a strong on-line presence in today’s marketplace, it’s just as as crucial to promote your brand across all your business touch points. First impressions matter, but second impressions can pack a punch as well. In many cases, that second reminder of a person comes when we take their business card from our wallets or pockets some time after meeting them in person.
Business cards are one of the simplest, most popular ways business owners promote their companies, their products and services to potential clients, vendors and suppliers. Whether you’re attending a networking event, hosting a seminar, or meeting a potential business partner or client for the very first time, a well-designed business card is a necessity. Savvy, well-connected business owners never leave home without a stack of effectively designed business cards in their wallet or purse. But what exactly makes a business card design effective? These important business card tips should give you some guidelines when looking to design your own business card.
Use Good Design Principles | Important Business Card Tips
When giving out business cards, you want to be sure that the person you give it to will hold on to it. While it is critical to keep your card unique, you do want to make sure the card fits a standard business card holder, or a wallet. There are things you can do to a 3.5″ x 2″ card to make your business card stand out, like rounded corners, for example, but going with an unusual shape can be counterproductive. An oval card, for instance, is really memorable, but it definitely won’t fit in standard business-card holder devices.
Be Deliberate In Choosing The Information | Important Business Card Tips
Working within this tiny canvas you can still get creative with the space: start by thinking about the key information you want to include, which will typically be a name, phone number and email address, then work your design around presenting this information in a unique and innovative way. Think carefully about which contact details to include – you have to strike a balance between giving enough points of contact, without making your card look cluttered.
Ensure Your Text Is Readable | Important Business Card Tips
This is a pretty vital (and sometimes overlooked) element in business card design. You wouldn’t want your clients to have to strain their eyes to read your website address or email. As a general rule of thumb, don’t go smaller than 8pt for the font size. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to read.
Utilize The Back | Important Business Card Tips
When designing a business card, you want to be sure to use all available space to its fullest potential; this includes the back. Many people will keep the back of the card blank, but that is a huge waste of space. If all of the above information fits neatly on one side (without looking cluttered and without the font being too small) use the other side to include additional information, or maybe a valuable offer. This is where you can make your card stand out from the rest.
Don’t Skimp On Paper Quality | Important Business Card Tips
Your business card may sometimes be the first impression people will have of your business. You don’t want to have cards that appear to be less than professional. A business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Keep It Simple | Important Business Card Tips
Flashy might help a magazine ad or billboard to get noticed, but in the case of a business card, you’re already in the potential client’s pocket (quite literally). Don’t try to do too much with your card. There is a way to be creative, while keeping things simple. Avoid cluttering the card with too much noise. People shouldn’t feel overwhelmed by too many images or different fonts because it will take away from the information on the card.