Important Logo Design Tips | The Makings Of A Great Logo: Things To Think About Before Creating A Logo
Important Logo Design Tips | Your logo is the most critical element of your visual brand. It is the graphic representation of your business that sets the tone of your brand and boosts recognition among your target market. It’s difficult enough to run a business, let alone break its entire identity down to a single logo. However, every company needs a well-designed logo, and you’ll want an attractive one if you’re interested in attracting new clients.
The secret of an effective logo is making it stand out from the crowd, and enabling your client to recognize your company at a single glance. Brands like Coca-cola, Starbucks, Microsoft, or even Facebook are all successful, but they probably wouldn’t have been as popular if their logo wasn’t easy to recognize! Designing the perfect logo that people will recognize requires a number of steps, and below you will find some of the most important logo design tips.
Learn About Your Audience | Important Logo Design Tips
It’s impossible to make one logo that everyone would relate to. But you can create a logo that the majority of your target audience would like. An effective logo requires planning and research by both the business owner and logo designer. Business owners should reflect on their company’s core values before starting the design process. How do you want to be seen by the public? Do you want to come across edgy, traditional, artsy, or corporate? Target demographics, personality, and culture are crucial factors that determine the brand image. What appeals to an 18-year-old will be very different to what appeals to a senior citizen.
Draw Out Your Ideas | Important Logo Design Tips
You don’t need to be an artist to realize the benefits of logo sketching. Ideas can flow much faster between a pen and paper, than they can between a mouse and a computer screen. Create the logo concepts based on the results of your target market research. This is the single most vital part of the design process, so get creative and be inspired.
Don’t Depend On Trends | Important Logo Design Tips
Design trends come and go, and the Internet has only accelerated trend turnover. From the grunge type of the ’90s to Web 2.0 gradients to today’s flat design, any design that depends too much on what’s trending will look outdated in a short few years. We love to study design trends and you might even find us suggesting jumping onto a few bandwagons to keep up with the times, but with logos we just hate it when a bunch of designers use the same idea over and over again. Why not design a logo that you actually thought up yourself rather than ripping off what everyone else is doing?
The Black And White Of It | Important Logo Design Tips
The most essential part of your logo project is the design itself. Sure, it’s great to see your logo in the colors that you will eventually use, but in the initial stages of any design, the colors should never be a priority, because a logo has to work equally in black and white and color. Even with the predominance of web and 4-color printing, your logo must still be legible on simple business paperwork as a fax, invoice or photocopy.
Don’t worry about colors in the beginning stages of the logo design process. They can always be changed, or edited later. By leaving color to the end of the design process, you focus on the idea. No amount of gradient or color will save a poorly designed mark.
Select The Right Font | Important Logo Design Tips
The right font will set a tone for your brand, and effectively convey the company’s vision, while a wrong typeface can dramatically change the message the logo is supposed to communicate. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm.
Simplicity Is Key | Important Logo Design Tips
A simple logo aids recognition , and keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Over-used effects such as glows, shadows, 3-D effects, gradients, unreadable fonts, and unnecessary graphics take away from the readability, and ultimately the success of a creative and compelling logo. The old saying “Less is more” certainly applies here.