Important Photography Business Advice | Photography Business Hacks To Help You Make 2017 The Best Year So Far!
Important Photography Business Advice | When it comes to photography, pretty much every photographer is aware of the importance of focus and all the ways it can be used to produce stunning photos. However, when it comes to running an actual business, you’d be amazed just how many photographers lose the focus and stumble aimlessly from one strategy to another. This is especially the case with new photographers. We get it, starting a photography business isn’t really easy. Turning it into a successful business, however, can be even more difficult.
The truth of the matter is that taking stunning photos will get you only so far. After all, photography is one of the most saturated industries at the moment. All you need is some extra cash to get your hands on the basic equipment and you’re good to go. But if the right equipment and talent aren’t enough, what’s the third, missing piece of the puzzle? Business skills! You’d be amazed just how many photographers dive in headfirst without ever thinking about what it takes to run a business. To help you get the most out of your efforts in 2017, we put together a list of some of the most important things you’ll need to keep in mind. Whether you’re just starting out, or you’ve been struggling to get your business off the ground this year, we’re sure you’ll find something useful in this list, so let’s get started!
Revisit Your Business Plan | Important Photography Business Advice
Whether you’re just starting out, or you’ve been in the industry for some time, every successful business owner will tell you the same thing: sort out your business plan before doing anything else. Think about it: how are you supposed to achieve your goals if you have no idea what they are? You’ll come up with a much a better strategy if you know what you’ll be working towards for the next 12 months. How much money do you need to be bringing in to cover your expenses and make some profit? How much time will you be spending per client on editing photos? How will you handle your taxes? Will you hire someone, or will you do it yourself?
Remember, the more questions like these you answer, the more prepared you’ll be and the more time you’ll have to focus on what really matters – taking stunning photos. Sure, amateur photographers can (And often do!) wing it, but you’re a professional photographer, and you need to act like one.
How Much Will You Be Charging For Your Services In 2017? | Important Photography Business Advice
Most photographers tend to avoid the topic of pricing altogether. And it doesn’t matter if you’re just starting out, or you already started your business a few years ago, chances are you still get the chill down your spine the moment you need to tell a prospect what your fees are. Some photographers don’t feel confident when it comes to their skills, while others are simply afraid that their competitors are charging less. But the truth of the matter is that it’s only you who knows how much you need to charge in order to cover your expenses and bring in a profit.
Don’t leave it up to your potential clients to set the terms. Instead, come up with a basic pricing plan, even if you do have to lower your prices to secure those potential gigs. If you’re just starting out, you’ll want to sort this out before you start promoting your services. If you’ve been in the industry for some time now, the end of the year is a great time to revisit your pricing packages and see if they need some tweaking. Is a particular package more popular than the other ones? Are there additional services you can include in the least popular package to make it more appealing? Do you need to lower your prices to stay relevant?
Are You Still Targeting The Same Audience? | Important Photography Business Advice
The amazing thing about businesses is that they’re never this static thing you set up once and leave it as-is. Instead, it grows, changes, and evolves as time goes by. These changes are mostly organic and gradual, and you won’t notice these changes until you take a look at all the progress you’ve made. Many photographers start out targeting a specific audience, only to realize that their focus was completely shifted as the time went by, and what was once their primary target audience has become their secondary target audience. If you notice a shift in your target audience, you need to make sure you adapt the rest of your business to appeal to your new audience.
If you’re just starting out, it goes without saying that you need to clearly define your ideal client in terms of age, gender, location, and even marital and financial status. The more detailed you are, the better idea you’ll have what appeals to your target audience, where they spend their time, and what they’re looking for. Don’t rush this, as it will affect pretty much every aspect of your business, from the prices you set up and the services you offer, to the way you promote them. Yes, it’s your business, but if you don’t tailor every element to your ideal client, it won’t be a successful business.