Innovative Logo Design | What Every Entrepreneur Should Know About Logo Design
Innovative Logo Design | For many people, creating a small business logo sounds easy. Anyone with a computer and the right piece of software can do it, right? Keep in mind, though, that there is a difference between a logo designed by a professional and one made by an amateur. A logo is an essential element of any business image. A well-designed logo can do wonders for a business brand, and a poorly-designed one can do a lot more damage. A logo takes thought and creativity, and a combination of many elements to make a good one. You will know a good logo when you see it.
A logo serves as the ambassador of your business. Think about it. From advertising to business cards, your logo is everywhere. You have given a great deal of attention to your business name and think it speaks about who you are and what you do. Great! Now you need to wrap a graphic design around that name to carve out a prime piece of real estate in your potential client’s mind. If you want your brand to stand out from its competitors, a memorable company logo is crucial. Here’s some of what goes into one.
Design It With Vectors | Innovative Logo Design
Logos have to be versatile enough that they can be used in many different mediums. A business logo has to work well on the web, on letterheads, in printed marketing materials, and even in video. Whether you design your own logo or hire a professional to do it, make sure the design software uses vectors. Many of the most popular illustration and design programs use vector technology for graphics which will enable the logo to scale to any size without losing details.
Keep It Simple | Innovative Logo Design
Size matters. If a logo on the web has too much detail, reducing its size for a business card might give you nothing more than a smudge. Think of where your logo will appear: brochures, business cards, apps, websites, vehicles, embroidered on fabric, mobile devices, etc. The simpler the logo, the more likely it is to suit all mediums. A successful logo inspires trust and loyalty. It does not have to portray the nature of your business. In fact, the simpler your logo design, the better.
Choose Colors Carefully | Innovative Logo Design
With the array of fonts and colors to choose from, you may feel tempted to design a overly complex logo, using several colors and fonts that vary wildly from one another. While not crucial in the initial design phases, your choice of color will have a ripple effect throughout all you business ‘look-and-feel’ material and is a decision that should not be taken lightly in the final stages of the design process. Take the time to pick the right colors — they play a big role in the way your brand is perceived.
Typography Matters | Innovative Logo Design
Typography is obviously essential to successful logo design. The point of having a logo is to make your company or product name stick in the client’s mind. That can only happen if the potential client can actually read it, easily, without squinting. Chose a font that is legible at any distance. This doesn’t mean if has to be boring. Your choice of font can have style. If you decide to use two fonts for contrast, choose two from the same theme. Too many fonts will cause the concept of the logo to lose cohesion.
Aesthetically Appealing | Innovative Logo Design
A good logo is appealing, stirring emotions to heighten the positive image of the business in question. The logo must appeal to a specific audience and when designing, you must keep this in mind. Researching the target audience to determine what appeals to it goes a long way toward delivering a positive reception of the brand. The company must consider not only age, but also gender, location, education and income. Creating a logo for a lawyer? Ditch the fun approach. Designing for a kid’s TV show? Nothing too serious.
Creating a logo sounds easy, doesn’t it? It can be. However, logo design is not always a quick or simple process. You have to understand your brand, your target audience, your product and your competitors before you start designing or moving a single pixel. Just like any other form of marketing or advertising strategy it takes time and a lot of research.