Instagram Marketing Guidelines | Essential Tips for Marketing your Business on Instagram
Instagram Marketing Guidelines | Instagram gives you the power to be really original with your social media marketing. Photos are already one of the best ways to interrelate with potential business online because they appeal to emotions; they connect with customers, and resonate through cultures. On social network websites in particular, photos drive more engagement than any other kind of post. Instagram has an interesting position in the social media realm today – at just over four years old it is still in its beginning compared to Twitter and Facebook but very established compared to other startups. And related to other social media sharing platforms, Instagram appears to be on top of the world. Every day lots of users take pictures and videos, apply digital filters to them, and share them through other social media platforms. Interestingly enough, much of the shared content is related with brands; and this presents a huge opening for businesses to inspire and influence current and potential clients.
Make your Brand More Humane | Instagram Marketing Guidelines
People want to know about more than just your products and services; clients also care about a business’s people, culture and values. The key to a successful social media presence is online commitment and communication. This is just as significant on Instagram as it is on other networks and in real life. Your admirers and followers are real people so treat them as such. Social media has allowed brands to show a more human side. And Instagram is the ideal facility for really allowing that human side to come to the front. Don’t shy away from posting photos that might not be openly related to your business or products. Scatter your profile with the odd photo of a beautiful sunset or view from your office window, a business mascot or pet or a book you’re reading. For businesses, Instagram is about connecting with supporters on level beyond just trying to make a sale. Brands shouldn’t just engage; they should also inspire.
Bond with your Followers | Instagram Marketing Guidelines
Try to make communication a two way street and people will be enthusiastic not just to follow you, but to interact with you. Customers also want to know the ins and outs of your operations. You can give them an inside look by sharing photos of trade shows, sessions and other industry events. Tag others, talk to others, check in to other businesses, and use your location. Adding layers to your posts gives people a better feel for who you are and spreads a little Instagram adoration. Because Instagram is a social network, make sure your account has a heartbeat. Supporters want to feel as if they are gaining an insider’s look at your business and get turned off if it feels disingenuous. Capture photos that reflect the lifestyle of your clients, while staying relevant to your brand. It’s important to interact with people in Instagram. It’s a network mainly based on the emotions that a photo provides, and that emotions includes conversation (in the form of comments) made regarding the photos.
Use Relevant Hashtags | Instagram Marketing Guidelines
A hashtag is a symbol or code that allows web search engines to find and classify messages, keywords or pictures in Instagram. Using very general tags like #photo might get you a small number of likes, but with over 800,000 photos tagged #photo, it isn’t the best way to make your photos stand out and connect with the people most like you. What most brands choose is a short sentence that mentions the product in question. That is precisely useful when you want to associate your brand with a slogan, or when your brand name is a generic word. Some people use hash-tags for fun. Others use it to help brand their businesses and to keep track of their brand through social media. And some businesses go viral off of hashtags and get nation-wide consideration through a hashtag.
Timing and Frequency are Imperative | Instagram Marketing Guidelines
The timing and frequency of posts are crucial factor to take into consideration when leveraging client experience. There is a fine line between disturbing your followers with a daily clogging of their newsfeed and posting so irregularly that your followers forget you exist. That fine line is where your business will thrive. Post frequently, but do not bombard your followers with thousands of pictures. Consistency preserves your follower’s engagement. Depending on the kind of business you run, 2-3 posts a day is a good limit.