Key Business Branding Tips | Branding Is Everything! Here’s How To Do It Right
Key Business Branding Tips | Popular brands have a lot going for them; their logo is instantly recognizable, their products and packaging are familiar, and they often have an international marketing outreach. However, branding isn’t just for large corporations. In fact, it’s just as vital for small businesses. Even though you may think your budget would be better spent elsewhere, we’re here to tell you that branding plays a huge role if you want to stand out from the crowd and attract and maintain a loyal client base. While you might do it slightly different than the big guys, the end results should still be the same.
What’s your business brand? If you think it’s just your logo, you are in for a rude awakening. While your logo is a very important part of it, there’s so much more that goes into building a strong brand. A brand is the sum total of the experiences your existing and potential clients have with you and your business. Your brand lives in everyday interactions with your clients, the images you share, the blog posts you write for your website, the content of your printed marketing materials, and even in your status updates in social media. Let’s take a look at what it takes to brand your small business the right way so you can set yourself up for success.
What Is Your Business All About? | Key Business Branding Tips
Defining your brand is like a journey of business self-discovery. It can be exhausting, time-consuming and uncomfortable. However, you need to take some time to think about your niche, your business, the nature of your brand and all the things it represents. Learn the needs, habits and desires of your past and future clients. And don’t rely on what you think they think. Know what they think. What sets your business apart from others in your industry? What makes you different and original? Find a simple, appealing, and uncluttered way to convey these things through your branding message.
Have A Website | Key Business Branding Tips
Although this might sound obvious, there are so many small business owners that think they can get by without one. The truth is, in today’s day and age, you can’t. It’s not good enough to just have a website, you must set up a website that effectively reinforces your brand image. If you’re known as a top notch photographer, the last thing you want is a website designed 10 years ago. It doesn’t reflect well on you. So, when designing your website, make sure it reflects your brand image, has a fresh, up-to-date design, and uses images and language that match the nature of your brand and communicate what you stand for and what you can do for your clients.
Constantly Make Improvements To Your Core Products And Offerings | Key Business Branding Tips
Nothing is easier to recommend to friends and family than an incredible product or service. By the same token, no amount of great customer service or marketing can save a bad product and turn it into a success. Although this is common sense, you’d be surprised how many small businesses ruin relationships with their clients by failing to keep their promises. Happy clients who have a great experience doing business with you are your best source of referrals.
Maintain Consistency | Key Business Branding Tips
Infuse every aspect of your business with your branding. Create templates and clearly define brand standards for all your marketing materials. Use the same color scheme, logo placement, look and feel throughout. Be thorough and be consistent! For example, you may need to resize your logo differently for Facebook profile image than you did for your business card, letterhead, brochure, or whatever else you use to market your business, but you should keep things as consistent as you can in terms of colors and your overall brand message.
Find Your Voice | Key Business Branding Tips
What you say is important, but don’t forget the way you say it. Find a voice for your business that reflects your brand. Your company’s voice is the language and personality you will use to deliver your message and reach your clients. Your voice should be applied to all written communication and incorporated in the visual imagery of all materials, online and off. However, just because the attitude and tone have to be consistent, it doesn’t mean that the words always have to be the same. Your business, and your brand, should not sound robotic. It needs to be organic so that your messages are natural and coherent, not mechanical.