Key Photography Marketing Tips | Online Marketing: How To Do It Yourself (Without Going Crazy)
Key Photography Marketing Tips | You are a photographer; however, if you want to succeed, you also need to be a business professional. Few photographers make this connection and as a result never take their business off the ground. If you are just getting started in the photography industry, it can be frustrating because it feels like you can’t get your message in front of the right people. There’s good news – marketing doesn’t have to be exhausting or time-consuming, but it does have to be creative in order to get clients to choose you over another photographer.
You need to get your name and your pictures in front of the event planners, photo editors, and marketing professionals who commission photography. That means being clear about the audience you’re targeting and playing on your strengths in photographing people or products, on location or in the studio. Strapped for cash and searching for ways to create some buzz around your photography business? Read on!
Define Your Ideal Client | Key Photography Marketing Tips
Your brand will attract the type of clients you want to work with – or the ones you don’t want if you’re not careful. It’s vitally important that you know exactly who your ideal client is and that you tailor every part of your business toward the things that appeal to them. You’ll find it easier to engage with potential clients if you clearly identify the type of photography you offer as well. Depending on your education and experience, you may want to focus on a particular area, such as product photography, sports photography, weddings or events, or editorial photography for newspapers or magazines.
Portfolio Website | Key Photography Marketing Tips
It’s no longer optional to have a website that showcases the best examples of your work. It doesn’t have to be an extensive collection of all the pictures you took over the years; if anything, it should be a simple website that showcases a balanced selection of your pictures. Remember, your website is often the first impression that potential clients will have of your business and can be thought of as your virtual storefront.
Blogging | Key Photography Marketing Tips
Google likes websites that have fresh content on a regular basis. Blog about your recent projects, blog about things that appeal to your target audience, and feature non-competing vendors that have serve similar clients as you. A blog is also a great way to engage with your audience what you are all about and what you offer. Your blog is basically a blank canvas to express your creative ideas and unique style, share bits about your personal life, educate clients, share images and showcase products. In other words, a website is like a brochure, whereas a blog is like an ongoing conversation.
Social Networking | Key Photography Marketing Tips
One of the most important parts of marketing is reaching out to people on a level that they use, know and feel comfortable with and at the moment. The most vastly used examples of this would be Facebook and Twitter. When you publish the images from your client’s session on your website, take a moment to share them on Facebook, Twitter or any other social media outlets that your ideal clients use. They’ll share the images with their friends and you’ll get traffic as they point people to your website.
Testimonials | Key Photography Marketing Tips
Testimonials are a powerful tool to hook new clients. For the most part, your existing clients will make recommendations on their own terms, you can still take advantage of the power of personal recommendations by having a selection of testimonials on your website. Consider offering your clients a free print that only costs you a few dollars if they decide to write up a quick testimonial of their experience with you so you can post it on the blog and then have them share that post with their Facebook friends.
Giveaways And Contests | Key Photography Marketing Tips
Contests are a great way to do get some buzz around your business and build excitement. You’ll want to put together a plan that encouraging sharing so your message can be spread to new potential clients, and therefore build your base. If you’re interested in getting more followers on Facebook, for example, make the entry process as easy as possible, such as by leaving a comment or liking the post. To boost the viral factor, consider asking people to vote for the winner, or add a people’s choice award.