Killer Website Design Tips | Go Big Or Go Home! How To Build A Website That Helps Your Small Business Go BIG
Killer Website Design Tips | The first place majority of people turn to when looking for information about local businesses is the Internet. That means your existing and potential clients are looking for you online, be it from their laptops or tablets and smartphones. Too many brands have gone with that generic WordPress or Tumblr template, forgetting the importance of building a unique brand. The unfortunate truth is that the only way to build a successful brand is to stand out in a world with millions upon millions of websites. Simply put, your business needs a killer website.
Your website is one of the most powerful and cost-effective tools in your small business’ marketing toolbox: a well-organized and professionally designed website can make all the difference for your business. Getting a new or redesigned small business website up and running can be a challenging task, especially if you’re just starting out. Luckily, there are a few tips you can use to get more traffic, generate more leads and have fewer problems with your small business website down the road.
Responsive Web Design Is No Longer Optional | Killer Website Design Tips
As of last year, smartphones and tablets are outselling the traditional laptop and desktop computers. This means that potential clients are going to be engaging with your website using mobile devices as much as desktop computers. Make sure your website is responsive and mobile friendly! Responsive design will make your website will rearrange itself when viewed on smaller screens, maintaining readability and overall usability on mobile devices like smartphones and tablets.
Brand Identity Will Help You Stand Out | Killer Website Design Tips
A strong brand identity is crucial for success, because you want your website to look as professional as possible and instill confidence in potential clients. Remember, the most effective marketing strategy consistently reflects brand image, whether in print or on the web. Choose a design, layout, color scheme, and a logo very carefully for your website. You not only want these elements to represent your product or service, you also need them to remain consistent across all platforms.
Content Is Key | Killer Website Design Tips
An average small business website will consist of several pages; things like contact page, about us, perhaps a portfolio, and sitemap are quite vital. Keep in mind that search engines scan the website content now – almost ignoring things like meta tags. The more content you have throughout your website, the more the search engines can scan – but there is more to it then that: your visitors like content too. First-time visitors to a website often want to quickly understand what you can do for them, and you’re literally telling them what your business is about through content which should always be related to the products and services you are providing.
Organize Your Website And Everyone Will Thank You | Killer Website Design Tips
Both the search engines and your visitors prefer a website that is well-organized. People, so frequently rushing to find the particular information they are searching for, rarely read through web pages, but rather scan headings and bulletined lists to find the detailed sections of interest. It has been proven time and time again – people don’t like websites that have too much clutter or require excessive clicking to access the information they’re looking for. Much like a well-organized store, a clean and concise website design allows visitors to relax and find what they are looking for.
Navigation Can Make Or Break Your Website | Killer Website Design Tips
Your website visitors are smart, and they usually have a good idea of what they’re looking for. Provide them with a prominent and intuitive navigation bar where they can learn more about your business and employees, values, ask questions through a contact form or even start shopping. After all, an easily navigable website is among one of the most effective tools that no business owner can afford to ignore. Adding a search function to your website will also keep your visitors from looking elsewhere if they don’t instantly see what they are looking for on your home page.
Include Contact Information | Killer Website Design Tips
Make sure you provide all the relevant contact information – including your phone number, email and physical address – on your home page, or as a header and footer on each page. The idea is to make it as easy as possible for a potential client to get in touch if they have a query, run into a problem or would like more information on your products or services. Be sure to create a “Contact” page that includes all the above information, plus a map, directions, hours of operation and possibly a form visitors can fill out for more information.