Latest Photography Business Ideas | 5 Ways To Make Sure Your Photography Business Survives And Thrives This Winter
Latest Photography Business Ideas | The winter is coming! While the Game of Thrones fans will definitely rejoice, many photographer will shudder in horror. Winter months are notorious for being excruciatingly slow after the holiday season, which means you’ll have to fight extra hard for every client. However, with just a bit of planning and foresight, you can make sure your business not only survives the cold months, but actually thrives.
The secret behind the success of many established photographers out there is preparation – after all, the do say that preparation is winning half the battle. If you have a clearly defined marketing plan, you won’t get caught scrambling in the middle of the holiday season to come up with the right strategy that will keep your business afloat. Luckily, we have a few ideas that will keep you on the right track, regardless of the weather outside.
Offer Discounts | Latest Photography Business Ideas
If you’re trying to stand out in a crowded niche or your particular area, you need to make sure you’re offering something your potential clients will not be able to resists. While your competitors will surely rely on lowering their prices to bring in more clients for the holiday shoot, you can also consider coming up with special holiday packages for the entire family, or even a special discount program for your existing clients.
Adapt Your Content | Latest Photography Business Ideas
Having a regularly updated blog can do wonders for you business. They will not only significantly improve your search engine rankings, but will also keep your potential clients interested and coming back for more. If you’re a portrait photographer, consider blogging about the funny holiday pictures you took, or publish a series of posts on what to wear to a session. You’ll have a chance to use your target keywords that will get you on top of search results, but your visitors will also share your posts on their favorite social networks, spreading the word about your business in the process. And after the holidays are over, you can stock up on blog posts drafts that can publish even when you’re busy with work.
Spend The Extra Time Marketing Your Business | Latest Photography Business Ideas
Once the holidays pass, we all go back to counting the days till spring, and everything slows down, making us spend more time locked in our homes curled up with a cup of coffee and a good book. However, if you’re taking your business seriously, you should be spending those days hard at work – marketing your business and the services your providing. Once the weather is warm again, you’ll go back to working full-time and you won’t have the time for marketing. And the best part – some marketing efforts don’t even require you to leave your home.
You know pretty much everyone uses social media nowadays, and that means your target audience is out there tweeting, sharing updates, posting new pictures, commenting and liking. Figure out what are the favorite networks of your ideal clients and get on their radar! The goal here is to engage your potential clients in a conversation, not bombard them with sales messages, so share your blog posts, tips and tricks, and make sure you always reply to every mention! Once you get going, social media will only require 15-20 minutes a day, and you’ll start seeing results sooner than you think!
Check Out Your Website | Latest Photography Business Ideas
When was the last time you updated your portfolio page? When photographers become busy with meetings and shoots, they tend to forget to maintain their websites, which is why winter months are an ideal opportunity for you to go through your portfolio and make sure you’re perfectly happy with the selection of the examples. Maintaining a portfolio is a lot like your CV – you want to make sure it grows and evolves with you and showcases your unique style of photography. As soon as as you have a skill ready for the world to see, make sure you include plenty of examples in your portfolio.
Attend Networking Events | Latest Photography Business Ideas
What better time to attend networking events than during the slow months? Not only will it get you out of the house, but will also help you grow your business. Think about it – who can represent your business better than you could? So, attend networking events, art exhibitions, industry conferences, or join clubs and charities. You’d be surprised how loyal other business owners can be to each other once they hit it off. Not all networks have been created equal, though, and you need to keep that in mind.
Your goal should be other business owners that are targeting the same audience as you are, but are providing non-competing services. For example, if you’re a wedding photographer, attend wedding fairs and network with cake decorators, florists, wedding boutiques, and anyone who can refer you to their clients. Just remember to return the favor and send your clients their way, and once you schedule a gig through another business owner, take a few professional shots of the cake or the flower arrangement and send them to the person that referred you.