Latest Website Design Ideas | A No Fuss, No PhD Guide To Effective Photography Website
Latest Website Design Ideas | Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. However, you’d be surprised how many photographers overlook the importance of a professionally designed website and choose to stick with Facebook and Instagram instead.
Photography is an incredibly saturated industry, which means you need to make sure you stand out from the crowd for all the right reasons and grab your potential clients’ attention. You only have a few seconds to not only tell your visitors what you can do for them, but to convey your unique style and spark their interest to keep browsing your website. This might sound like a lot to ask from a website, but it can be done – and we’re here to help you do exactly that! So, what are some of the most important elements that will help your website wow your target audience? Read on to find out!
Your Work Is The Pièce De Résistance | Latest Website Design Ideas
We’re talking about a photography website here, which means your work needs to be front and center. However, don’t go overboard and upload every picture you ever took. This is your portfolio website, not a cloud backup! Take the time to go through your work and choose the best examples that seamlessly convey your unique style of photography, emphasize your best skills and fit your area of specialization. If you do more than one type of photography, you’ll also want to organize your portfolio page and separate pictures into categories – after all, there’s no point in including an edgy fashion shot if you target only young brides-to-be.
But Usability Is Just As Important | Latest Website Design Ideas
Your website is the ultimate marketing tool – it can put your work in front of anyone with Internet access around the world. However, keep in mind that the main goal of your website is to showcase your work, so if your visitors can’t stop talking about the design of the website, barely mentioning your work, you have a serious problem on your hands. Make sure your work takes the center stage and that there are no design elements overshadowing it.
Another important thing when it comes to setting up a website that performs smoothly is the navigation. We get it, you want to stand out and showcase your creativity, but when it comes to your navigation – don’t get creative. People got used to seeing certain things, like the navigation bar with the most important links at the top of each page, so give them that. Make navigation as simple as possible, so your visitors can focus on your work, instead of trying to figure out how to get from the point A to the point B.
Flash Is For Portraits, Not Your Website! | Latest Website Design Ideas
If you’ve been in the industry for quite some time now, chances are, you already have a website set up and lying around idly. One of the deadly sins of older websites is Flash. Flash is a technology that designers used to set up animated websites that were truly works of art at that time. Today, however, they’re clunky, slow relics of a long-gone era, and they’re a SEO nightmare. You see, many devices don’t even support Flash, which means anyone trying to view your website on an iPhone will see just a blank page.
But it’s not only iPhone users that won’t be able to view your website. Since search engines rely solely on text when indexing and ranking websites, they will completely ignore yours, as Flash websites are basically just interactive movie files. This, in turn, can really damage your business, because no one will ever be able to find your website online.
Blog! | Latest Website Design Ideas
Speaking of search engine optimization, one of the best ways to optimize your website is to figure out your target keywords and use them organically throughout the website. And the simplest way to do exactly that is by blogging on a regular basis. Blog about things that are related to your particular area or niche and that will appeal to your target audience. This will not only improve your SEO, but also keep your visitors coming back for more. Think about it – if you update your portfolio every 3-6 months, like most photographers do, why would your visitors come back after viewing your portfolio?
Blog about the funny situations behind the camera, or share tips and tricks for a better session: if you’re a portrait photographer, consider writing a series of posts on what to wear to a session, how to pose, or anything else you think your potential clients might find useful. This will also give you tons of unique and creative content you can share on social media and establish yourself as an industry expert.
Keep The Contrast High | Latest Website Design Ideas
Rules are meant to be broken, sure, but some are called rules for a reason. While viewing photography on a dark, preferably black background is a wise idea, because it will emphasize the contrast and the colors in the picture, you’ll want to find a way to give your blog a light background. Reading a lot of white text on a dark background is tiring to the eye, while dark text on a light background is a lot easier to read. Make it easy for your visitors!