Letterhead Design | Make Your Business Letterhead Pop! Six Effective Design Tips
Letterhead Design | As a small business owner, it’s vitally important that you know the value of a professional presentation. That includes everything from the way you dress to the design of your office, and more importantly, the design of your printed materials. Letterhead is one of the essential elements of your business identity, after all. It is ground zero from a design standpoint. The layout, fonts, and colors you use here affect the design of all other pieces that you’ll need down the road, from business cards and envelopes to your website and flyers.
When a business owner decides to create a letterhead or to change the one that they have, there is a lot of thought that must go into it. A letterhead is just as important as your brand, because it represents your business and can shape your potential clients’ first impression of your business. It’s important to understand you can’t just throw basic information on your page and call it a letterhead. Following these simple tips will help you design a beautiful letterhead.
Simplicity Is Key | Letterhead Design
When people start the design process involved with creating a business letterhead, everyone agrees it has to be simple, succinct, and well organized. Somewhere along the line, however, they start thinking of all the information they could include, such as the company’s address, the products and services they offer, the tagline, the logo, the mission statement, and the list goes on and on. This is just too much information for a letterhead. When creating a letterhead, this isn’t the place to put every little detail you can about your business. A letterhead is supposed to be simple and to the point, so make sure you only put vital information on the letterhead.
Choose The Right Details | Letterhead Design
There are certain legal requirements for information you may have to include in standard communications with clients, such as registration numbers for accrediting bodies such as Companies House, The Charity Commission and so on. But beyond those requirements, determine what information is really necessary, and choose only the vital information for your letterhead. Including your business address, phone number, email address, website address and any other ways of communication that you believe are important into the design of your stationery will make it easy for clients to contact you.
Pay Attention To Hierarchy | Letterhead Design
Make it easy for people to find the most important information. Don’t just plaster a giant logo on some linen paper. Emphasize what’s important using size, font weight, color, and even italics. You need to decide what are the critical pieces of information your letterhead should convey, and design using this hierarchy of importance so that the pertinent information is positioned obviously and accessibly, while less important information can be reduced in size and tucked away in a less obtrusive part of the letterhead design.
Typography And Colors | Letterhead Design
Make sure that you carefully represent your brand when designing the letterhead. This isn’t just about the logo, but the choice of color palette, font(s), imagery, and much more. Try to use the same style throughout all your stationery items, so that business cards, compliment slips and envelopes all look the same and are instantly recognizable. Always stay true to your brand image so that your company’s letterheads represent your brand image.
Include Clean Space | Letterhead Design
While you may be tempted to fill in every inch of your stationery with information or graphics, this may result in your stationery becoming too cluttered and a potential client could lose interest quite quickly. White space can help break down areas of your letterhead and allow you to form sections and prioritize the important elements. Choosing a design that offers elements of clean white space will help your message stand out. A design that is too busy will distract clients from noticing the crucial things on the letterhead, such as your contact information and logo.
Choose The Right Paper | Letterhead Design
If you’re designing for print, there are many wonderful paper stocks available with their own characteristics. Some have a rich, textured surface while others are smooth and heavyweight. A client will certainly notice the difference between standard photocopier paper and thick, glossy, high-quality paper. This small detail can be enough to change the perception of your business in the mind of a potential client. Remember, your letterhead design is only as good as the paper that it’s printed on.