Logo Design Brief | Having A Logo Designed? What Your Logo Designer Needs to Know About Your Business
Logo Design Brief | To create an effective brand identity for your small business it is vitally important that you are proactively involved in the design process from the get-go. A designer can’t possibly hope to create a powerful logo without your input, which is why the very first step in a logo design process should always be a detailed design brief. The right design brief gives designers everything they need to know in order to create a logo that truly represents you and your business.
Yes, a logo is a graphic, but it’s also an introduction to a brand. The logo must appeal to a specific audience and when having your logo designed, you must bear this in mind. A thorough and articulate design brief is a crucial element of the design process that can be the difference between success and failure. It also helps build trust and understanding between the client and designer – and serves as an essential point of reference for both parties. This article outlines some of the most vital factors to consider when writing your design brief.
Tell Your Story | Logo Design Brief
Start your design brief with a short, honest description of your business. Don’t take this information for granted, and don’t assume that the designer will necessarily know anything about your company, or even industry. Your logo should tell your story, and a designer is like an interpreter. It’s their job to help a business turn the text-based story into a visual one. The description should be concise, but detailed enough so the designer can really start to get a feel for what you stand for.
Define Your Goals | Logo Design Brief
Good design can have a huge influence on the success of your marketing strategy – but in order to ensure success, you must set clear goals. Help your designer create a logo that effectively represents the nature of your company. Explain the personality of your brand, and define your goals. Are you trying to sell more products or boost the visibility of your products and services? Do you want to completely reinvent yourself or are you simply refreshing your marketing materials? If your goals and objectives are not clear, then your design brief has already failed.
Who Is Your Target Audience? | Logo Design Brief
Researching the target demographic to figure out what appeals to them goes a long way toward delivering a positive reception of the brand. If possible, describe the specific demographics of your target audience, and list them from primary to secondary to tertiary. You as the business owner have to consider not only age, but also gender, location, education and income. All of these factors affect what people are attracted to and how they spend their money.
Consider Locations | Logo Design Brief
Logos can look very good on computer screens, but that is not the only place they are used. A well-designed logo will shine in newspaper grayscale, on a billboard, and on a dark or light background. Making sure a logo looks right in any circumstance is a huge part of the design process that will save you a lot of time and trouble over the long run. While a well designed logo should be adaptable enough to be used across many mediums, it is a good idea to let the designer know the primary use for the logo. That way they can make sure that it will look the best where it matters most.
Have You Got A Benchmark In Mind? | Logo Design Brief
You should provide the designer with some examples of what you think are effective or relevant designs even if it is from your main competitors. This will set a benchmark for your designer. Look at the logos of other businesses in your niche. Do your competitors use solid, conservative images, or flashy graphics and type? Think about how you want to differentiate your logo from those of your competition. Find a logo that, when compared to your competitors, sets you apart. This may be as simple as a color choice or opposing symbol, but the effects will be everlasting. Originality will give you an edge.
Help Your Designer Find The Right Colors | Logo Design Brief
Think about the message you want your logo to convey. Environmental sustainability? Maybe using the colors green, blue, and yellow will help. Take the time to pick the right colors — they play a huge role in the way your brand is perceived. A conservative brand will do well with blue, while a modern, passionate culture will make a statement with red. Youthful and upbeat organizations are best represented with yellow or other bright colors.