Logo Design Checklist | Get Ready To Win In 2015! Six Contemporary Logo Design Tips
Logo Design Checklist | What makes a successful logo these days? The fundamental principles stayed the same, but with brands trying to become much more relevant to people’s lives, there’s even more reason to add a richness and depth of character that gives your clients a better understanding of who your brand is. For a logo to be effective, it has to make a strong statement – and the right statement. So, the first thing you have to do is determine what you’re trying to communicate about your business with your logo.
With the sudden flood of “stock” logos, the quality of branding for new businesses is going downhill. Many new designers fail to see that a logo, unlike any other graphic, is literally the face of a business, and hence attached to a much larger beast. Since your logo is an integral component of your brand and usually the first thing a potential client sees, creating one that effectively conveys your brand and appeals to your target audience has to be a top priority. However, it can cost big bucks to design a logo that really works – so you’ll want to make sure that you’re spending your marketing dollars wisely.
Find The Personality Of The Brand | Logo Design Checklist
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must appeal to a particular audience and you must keep this in mind while designing. Before the design process begins, you have to take into consideration your goals and the values you wish to communicate. Target demographics, personality and culture are crucial factors that affect the brand image. Since a logo is the brand’s visual symbol — the most concise expression of its character — an honest approach to defining its DNA is vital to a successful result.
Make It Clean And Functional | Logo Design Checklist
Your logo must work as well on a business card as on the side of a truck. A good logo should be scalable, easy to print, memorable and unique. Gradient, shadowing and other embellishments can look stunning on your computer screen, but they are hard to print on different materials and might turn into an indiscernible smudge when printed on a business card. A simple logo design guarantees easy reproduction. It’s critical to have a balanced combination of simple and quirky — you want your logo to be interesting, but you don’t want someone to have to sit and stare, analyzing the logo.
A Good Logo Is Distinctive And Unique | Logo Design Checklist
A logo should be easily remembered after just a glance. A logo that’s complex, fussy, has many parts and pieces or is overly stylized will be difficult for the viewer to understand and, as a consequence, easily dismissed. A strong logo, like a handsome face, does not tell you what’s inside; rather, it is a powerful distinction among the masses. Make it unique. In a world full of swooshes, arcs, leaves and other logo cliches, this is much easier said than actually done. In many cases, imitation is the best form of flattery — with logo design, this is not the case. What’s important is to design something that you believe is different from anything already out there.
Choose The Right Colors | Logo Design Checklist
While not critical in the initial design phases, your choice of the color scheme will have a ripple effect throughout all you corporate ‘look-and-feel’ material and is a decision that should not be taken lightly in the final stages of the design process. Nothing makes an impact quite like color, which is why choosing the right palette is essential in logo design. Since color has the power to convey emotion, the company should first consider the message it wants to send.
Make The Logo Readable | Logo Design Checklist
The point of having a logo is to make your company or product name stick in the client’s mind. That can only happen if the client can actually read it, easily, without squinting. Fonts are everywhere. Make sure your choice ties in with the nature and character of your brand and stand out from the crowd. A full branding package includes a chosen font family as well as recommended measurements that are eventually used in all branded materials such as ads, folders, envelopes, business cards, etc.
Create Vectors | Logo Design Checklist
Size matters. A logo is your company’s public face, so it has to be easily transferable to any medium that bears your brand, whether it’s a fleet of trucks, packaging, web ads, or social media, or all of these. After starting with a sketch, some designers then progress to more technical sketches on graph paper. But the most effective way to save any pain and frustration with later iterations of your logo design is to produce it using vectors.