Logo Design Expert Tips | What Makes A Great Photography Logo? Principles Of Kick-Ass Logo Design
Logo Design Expert Tips | So, you’re designing a logo. It sounds like an easy enough task, right? Draw a random shape, paste in the name of your photography business and you’re done? Not really. A professional logo can boost your business and make it stand out from the competition. On the other hand, a poorly designed logo can ruin a brand and mar an otherwise good photography website. Whether you’re an edgy fashion, luxury travel, flirtatious lifestyle or classic wedding photographer, your logo should have a unique and obvious connection with your style of photography. Just think how silly it would be for an edgy fashion photographer to have a Comic Sans font as their logo.
You can’t overestimate the importance of a well-designed logo. As the essence of your branding and the face of your photography business, your logo should be able to convey your values and personality and leave a memorable impression. There are a million people in the logo design industry today dishing out sloppy logos in bulk for crowd sourcing websites. How do you as a serious professional stand out from the crowd and create a high-quality logo that doesn’t suck? Here are some insights into the process and workflow of effective and modern logo design. With these tips and your creativity, you can make your logo design stand out for all the right reasons.
Sketch And Brainstorm | Logo Design Expert Tips
The best way to begin your design process is by getting a fresh sheet of paper and a pencil, and sketching a few ideas. Think about the meaning and the feeling you want your logo to communicate to your potential client. Sketching doesn’t have to be time consuming, and it’s a really great way to put ideas in your head right on paper. After that, it’s always easier to actually design it on the computer. As you sketch different ideas and drafts, discard the designs that feel weak or inappropriate. When you are satisfied with your ideas, move to the computer.
Use Vectors | Logo Design Expert Tips
Design the logo in vector format, unless its for a web only logo. Vectors can be enlarged or reduced to pretty much any size, with no loss in detail or sharpness. For example, the lines and curves of a vector graphic will look just as sharp on a small business card as they will on a giant advertising billboard. Using software such as Illustrator from the outset will save you endless headaches further down the road. Professional logos are made with vector graphics so that they can be used for commercial printing, web sites, television, and all other forms of media.
Decorate Your Design With Color | Logo Design Expert Tips
Create your logo in solid black first. This enables you to focus on the concept and shape, rather than color, which is subjective in nature. Also keep in mind printing costs: the more colors you use, the more expensive it will be for the business over the long term. Then when you have the basic structure and feel, you can then move onto adding other details such as color. One of the most important considerations for logo design is the color palette. What’s your brand’s signature color? Include it in your logo to ensure consistency. A palette that you constantly stick to is important for your brand to be recognized.
Find The Right Font | Logo Design Expert Tips
Words that form a part of a logo are just as vital as the actual graphics. Fonts are the life and soul of the logo. They are the structure, and the framework. A lot of beginners will use any old font for a logo. However, the lettering style, fonts, and even the case (uppercase, lowercase, mixed) in a logo can have a dramatic effect. Take your time to make sure you find a font that speaks the right message. The wrong font can be disastrous for the logo, the right font will hold the logo firmly in the spotlight.
Keep It Simple | Logo Design Expert Tips
A logo should be flexible and usable on pretty much any medium. It should ideally work just as well on a small object such as a golf ball as it would do much larger, from commercially printed posters upwards. Simplicity makes a logo design easily recognizable, versatile and memorable. Well-designed logos feature something unexpected or unique, without being “overdrawn.” Simple but powerful logos are all over the business world and always prove to be the best icons for standing the test of time.