Logo Design Guidebook | Is Your Logo Effective? Tips To Create A Unique Logo That Builds Your Brand
Logo Design Guidebook | The effect of a professionally designed logo cannot be underestimated; it is a strong symbol and ultimately the most important tool that helps clients to recognize your brand. Keep in mind that the logo is one of the most important design decisions a business owner will ever make. It’ll be used everywhere; on your website, on digital or printed documents, on marketing materials, and any other property in the public eye.
Although designing a logo for your business may not be at the top of your priority list, a well-designed business logo is vital for creating a unique brand identity and a lasting impression on potential clients. An easily recognized and memorable logo can be one of your business’s most effective marketing assets. Your business values, style of communication, and target audience can also be communicated in a glance with the right logo, and if these elements are not visible your business may be missing valuable opportunities. So, how can you tell if your logo is doing its job?
Does It Appeal To Your Target Market? | Logo Design Guidebook
Ask yourself what your business logo says about your company. Does it communicate power, tradition, speed, flexibility, health, fun, or connectivity? While mission statements and company descriptions affect a person’s logical response, logos influence one’s emotions and attitudes. Logo design is a way of controlling how people feel about your business. When designing a company logo, know your target audience — both who they are and what they expect from you. Your taste may be stunning, your vision creative, but your logo isn’t about you, it is about reaching your audience.
Design For Simplicity, Not Complexity! | Logo Design Guidebook
Since logos serve as another way for potential clients to recognize your business, you need your audience to remember your logo easily. The simpler your logo design, the easier it will be for them to memorize and recognize it. A simple image with legible, clean text is much easier to remember and recognize, and not easily confused with the crowd of existing logos. It’s crucial to have a balanced combination of simple and quirky — you want your logo to grab your potential client’s attention, but you don’t want someone to have to sit and stare, trying to figure out the logo.
Is It Versatile? | Logo Design Guidebook
One of the most essential attributes of a good logo design is versatility. In the digital age, where logos will appear on vast variety of devices and across different materials, you must design something that goes beyond paper. It must look great on different backgrounds, work for apps, icons, avatars and print, and it must be flexible in size. Often times, a complex logo design will look fine on a website or billboard, but when you shrink it down to fit on a pen or coffee cup, the illustration or lettering will become illegible. Make sure to test your design to make sure it is scalable, since it will appear in many different sizes throughout its life cycle.
Is It Readable? | Logo Design Guidebook
The point of having a logo is to make your company or product name stick in the client’s mind. That can only happen if the client can actually read it, easily, without squinting. If it isn’t easy to read, then your target audience will not remember your name, and therefore can’t spread your good service by word of mouth. Choosing the right font is vitally important, because font can change the impression that your logo gives – law firms, for instance, probably shouldn’t use Wing Dings.
Don’t Follow Trends! | Logo Design Guidebook
Trends come and go, and when you’re talking about changing a pair of shoes, or buying new jeans, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out. You want to design something that will last through the ages, and not become outdated in less than two years. Paying attention to the latest logo design trends doesn’t mean slavishly following them. But in the same way that you need to break the rules, to buck the trend (or start a new one) you need to know what you’re up again.
Design In Black And White! | Logo Design Guidebook
Every business owner will need to showcase their logo in only one color at one time or another, so make sure you test to see whether this would affect the logo’s identity. If you use color to help distinguish certain elements in the design, then the logo will look completely different in one tone. Logo designs need to work in black and white as well as color. If your logo design uses color to convey meaning, think about how you can reflect that meaning when the color is removed.