Logo Design Questions Answered | Logo Design Tricks You Can Learn From The World’s Most Iconic Brands
Logo Design Questions Answered | Creating a logo is simple, right? Think again! Coming up with an effective logo for a business is no walk in the park. There’s more to crafting a brand’s visual identity than just placing a name in a random shape and calling it a day: it takes creativity and diligence to come up with a design that conveys the essence of your business with just a momentary glance.
We live in a society painted with brand logos. Even toddlers who can’t yet spell their own name recognize many logos or are able to figure out what a company sells just by looking at its brandmark. In other words, when it comes to small business logo design, finding a unique image you can live with is critical. Here are some of the most important things to keep in mind when designing a small business logo.
Look At The Logos Of Other Businesses In Your Industry | Logo Design Questions Answered
A logo is what helps distinguish a brand from its competitors, so it’s critical that it stands out from the rest — something many new business owners struggle with. In many cases, imitation is the best form of flattery — with logo design, this is not the case. Do your competitors use solid, elegant images, or flashy graphics and bold fonts? Think about how you want to differentiate your logo from those of your competition. When trying to avoid brand confusion, think about the color, shape, symbolism, and the overall flow of your design. The last thing you want from your logo is to have it mistaken for that of a competitor, after all.
Focus On Your Message | Logo Design Questions Answered
Yes, a logo is an image, but it’s also an introduction to a brand. The logo must reach your target audience and appeal to them, so when designing it, you must keep your ideal client in mind. For example, a child-like font and color scheme would be appropriate for a logo for a children’s toy store, not so much for a law firm. Write down what you think about your brand and figure out what you want your logo to say about your business. Does it have a unique personality – is it serious or lighthearted? What makes it different in relation to your competition?
Make It Functional | Logo Design Questions Answered
Keep in mind that your logo should work as well on a business card as on the side of a truck. A good logo is scalable, easy to print, recognizable and versatile. One way to create a versatile logo is to begin designing in black and white. This enables you to focus on the most basic idea and shape, rather than color, which is subjective in nature. Think about all the formats that you use to connect with clients, and be sure that the logo design you select works well with each.
Make The Logo Readable | Logo Design Questions Answered
The point of having a logo is to make your business or product name stick in the potential client’s mind. That can only happen if they can actually read it, easily, and without squinting. However, you also need to find a logo that matches the overall nature of your brand. Which font style feels right for your business? A flowing script, or a vintage schoolhouse font? Solid bold sans serif, or edgy and fashionable? Choose what fits and keep it clean to ensure readability.
Keep It Simple | Logo Design Questions Answered
That’s pretty solid advice for a lot of aspects of graphic design, including logo design. If you’re trying to grab the attention of potential customers and remind existing ones of your reach, a busy or cluttered logo isn’t going to do you any favors. The chances of you having an ineffective logo increase every time you try to add some new element. Avoiding too much color or special effects will help in highlighting the key message of your logo. In other words, simple is always better. Simple but powerful logos permeate the business world and always prove to be the best icons for standing the test of time.
Don’t Change It Too Often | Logo Design Questions Answered
Don’t plan to make multiple logo updates. It’s important to be patient and not rush to make changes with your logo just because you haven’t received the reception you initially expected. Don’t change your logo just because you’re tired of it, or because your competitors have. Instead, choose a logo that will stay just as effective for 10 to 20 years, perhaps longer. That’s the mark of a good design.