Logo Design Secrets Revealed | What Makes A Great Logo Design? Tips For Creating Effective Logos
Logo Design Secrets Revealed | Twitter has a bird, Nike a tick, McDonald’s the golden arches, and Apple an apple. All of these are insanely popular icons and instantly recognizable symbols. With countless logo designs in use across the world, how important is it that YOUR logo design is original? Very! A logo is a vital part of any business brand, helping to differentiate a business, product or service in the marketplace and attract the attention of potential clients.
If you’re a business owner trying to launch a business, you’re probably worrying about a million of different things every day. But out of all the different concerns and issues to keep on your mind, there’s one vitally important, yet deceptively small, factor you have to make sure you take care of: a business logo. It can cost big bucks to have a logo designed that really works – so you’ll want to make sure that you’re spending your marketing dollars wisely. In this article, we’ll get down to the nitty-gritty details of what makes an effective logo design, but we’ll also guide you through the rules and best practices of creating an iconic brand identity.
Start With The Basics | Logo Design Secrets Revealed
It may sound like a no brainer, but you’d be surprised just how many business owners tend to overlook the basic fundamentals of their company when they’re designing their logo. By doing so, you can really miss the mark with your logo. The logo must appeal to a specific audience and when designing it, you must keep this in mind. Target audience, their demographics, personality and culture are crucial factors that will considerably affect the logo design and the overall brand image. After all, what appeals to an 18-year-old will be very different to what appeals to a senior citizen.
Include The Name Of Your Business | Logo Design Secrets Revealed
While there are some abstract logos, like the Chevron V’s or the Nike swoosh, that are instantly recongizable, that’s because they’ve been around forever. A simple image with legible, clean text is much easier to remember and recognize, and not easily confused with the abundance of existing logos, especially if you can’t afford to invest thousands of dollars in branding and marketing your business from the get-go.
Find The Right Font | Logo Design Secrets Revealed
Choosing the right font to go along with the other design elements is just as critical as the design elements themselves. The wrong font can dramatically change the message the logo is supposed to communicate, while the right font will set a tone for the brand and be reflection of the company’s vision. Keep in mind that the point of having a logo is to make your company or product name stick in your client’s mind. That can only happen if the client can actually read it, effortlessly and without squinting.
Color Can Make Or Break Your Logo | Logo Design Secrets Revealed
Nothing packs a punch quite like color, which is why choosing the right color scheme is vital in logo design. Since color has the power to convey emotion, the you should first consider the message you want it to send. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of communicating the wrong message because of a simple brush stroke. However, you also need to make sure your logo looks good in black and white. If it doesn’t, chances are, it won’t look good it any color.
Avoid The Cliches | Logo Design Secrets Revealed
Cliches may seem like an acceptable route to take; but they are not. Ever. Using a cliche in a logo is the quickest way to break down any level of credibility a business has built. While it is helpful to stay up to date on design trends, it’s more important to stay true to a brand’s overarching personality. How is your design going to be unique when so many other logos feature the same idea? Stay clear of the visual cliches and come up with an original idea and design.
Use Vectors | Logo Design Secrets Revealed
Many logos look stunning on a computer screen, but that is not the only place they are used. A well-designed logo will leave the same impression on a letterhead as it does on a roadside billboard. The logo you design should look good when it is both big and small, so make sure to test your design and see if it is scalable, since it will appear in many different sizes throughout its life cycle. Great logo designs work across all platforms and applications, and because of this, you’ll want to design your logo in vector format so it can be scaled to any size without affecting the quality.