Logo Design Tips | The Essential Guide to Logo Design
Logo Design Tips | As the essential of your branding, your business logo should communicate your values and personality and make a strong impact and positive impression. Think about it this way: If you can collect the essence of your brand in one word, your logo is the visual equivalent of that word. When you’re in need of having your logo made, there’s always the temptation to take certain short cuts. This is mostly done in order to save time, money or both. Trouble is, most of these shortcut solutions will turn out to be neither inexpensive or quick, and may cause a plenty of problems down the road. A creative logo design has to be relevant.
It has to communicate with the viewers. It represents the backbone of any brand. While the process of designing a logo allows you to be creative, you may soon end up finding yourself creatively imprisoned by millions of different ideas and choices of colors or shapes.
Color | Logo Design Tips
Color can evoke emotional reactions in people that are powerful and long-lasting. That’s why color is one of the most important segments of your branding and logo design efforts. When designing a logo for your business, it’s crucial to take into account the way people interpret color. So is it the right time to ask yourself, what kind of emotion do you want your brand to convey? You have to be aware of the various subliminal messages that we get from different colors and shapes. You have to find out how these affect our thoughts. As human beings, our very survival is hung on the identification of color. We stop our vehicles for red lights and go on green, we look at the color of certain plants and animals to determine whether or not they are safe for us to eat or touch, the bottom line is that color is a crucial part of our daily lives.
Versatility | Logo Design Tips
Being versatile goes a long way in making sure that a logo design will be popular. If your logo is such that it looks great on posters, but not so good on business cards, it will never achieve popularity. You want to send a consistent image across all of your marketing materials, including signs, letterhead, products lines, and websites. Often times, a complex logo design will work fine on a website or poster, but when you shrink it down to fit on a usb stick or coffee cup, the illustration or lettering will become illegible. Your logo should also appear well in black and white. Your logo is going to be visible in every aspect of marketing, branding and advertising. For this reason, it needs to be able to shift from one platform to another.
Simplicity | Logo Design Tips
If you’re looking to attract the attention of potential clients and remind current ones of your reach, a busy or cluttered logo isn’t going to do your business any favors. Some of the most popular and most effective logos have been the simplest. We’re referring to clean, bold lines without a lot of elements to distract the eye or detract from the impact of the message. Maybe it’s better to have a simple version of a logo for main design, and an additional and more complex version when appropriate, or when the reproduction medium allows. Always remember that a good logo design is usually a process of reduction. When designing a logo, don’t think about what can you add to the design to make it better, but think what can you reduce from the design to make it more memorable.