Marketing Brochure Design | Portable Salespeople: Designing Brochures And Flyers That Get Attention
Marketing Brochure Design | You may think that a printed brochure isn’t necessary anymore in today’s digital world of business, but guess again. A professionally designed and printed brochure can be a critical lead-nurturing tool. Every business needs a brochure to promote their products and services. A well-designed brochure includes design elements to grab the attention of your target audience, and serves up vital information about a new product or service, provides insight into your company and gives potential clients something tangible to see, feel and take with them.
As hard as you may try, you can only be in one place at a time. Your marketing brochure, however, can be in many places, helping you reach potential and existing clients. Brochures can be found everywhere nowadays: In the foyers of restaurants, shops, grocery stores, hotels, airports, and any other public place. What makes your brochure different from the rest? What makes it stand out from the crowd? Here are some essential tips on writing a brochure that will boost your online marketing efforts, and improve your sales.
Keep The Branding Uniform | Marketing Brochure Design
When creating your company brochure, keep in mind that it has to be uniform to your company branding. Why would you design something that looks completely different from your currently established branding and have it promote your company? Make sure the brochure’s visual elements — color, imagery, font, logo, etc. — align with and support your overall business brand. Consistency of brand image is a crucial element in earning your potential client’s trust.
Only Include Your Most Important Information | Marketing Brochure Design
Don’t overload people with information that isn’t relevant to the product you are trying to sell them. Be straight to the point with the information you put in your brochure. The main goal of a brochure is to move people to the next phase of the sales cycle. Do you want them to visit your website? Pick up the phone and call to schedule a session? If you don’t tell them what action to take, they may take the wrong one – calling another merchant or service provider instead of you. You want them to take action and get in touch don’t you? Well then make sure the information on the brochure is of utmost importance to the marketing of your company.
Use Images And Graphs Wisely | Marketing Brochure Design
To make a product brochure pleasurable to flick through, you need good images. If you’re using stock imagery, try to find images that don’t look like they’re stock. Never cut corners with images. However, don’t overload your clients with to much information without giving them a visual bookmark, nor overload them with images to the extent where there isn’t any viable content marketing your business in the brochure. Don’t put an image of your building on the cover of the brochure either. Sure, you’re proud of the building and the way the business has grown. But your clients really don’t care how proud you are of your company, or how big your building is.
Make A Good First Impression | Marketing Brochure Design
The average reader takes less than 5 seconds to glance at the cover of a brochure and decide whether or not to read it. If your headline or graphics on the cover of your brochure are boring, few recipients will bother opening it. Think benefits or thought-provoking statements that entice the potential client to pick up the brochure and open it. Add a flash that tells the reader there’s something inside that will interest them an exclusive invitation, a free report, special discount or advance notice of sales.
Don’t Be Flimsy | Marketing Brochure Design
Paper is amazing. It can turn a boring design into something appealing. A sturdy brochure is the equivalent of a firm handshake; it conveys confidence and competence. The weight, texture and overall feel are some of the first things people will notice about your brochure. To create “richness”, consider heavier weight paper and special effects like die-cuts, or spot varnish to highlight images on the cover. Use high-quality paper with a glossy finish to design a brochure that stands out.
Regardless of your business size or financial or design resources, the above tips will assist you in designing a brochure that will properly represent your business, impress potential clients, and call them to action. Finally, never shy away from a professionally designed brochure because of cost. When done well, the return you receive will far outweigh the money you invest in growing your business.