Marketing Collateral Design | 5 Simple Tips For Bringing Your Marketing Collateral Back From The Dead
Marketing Collateral Design | Collateral is often the first contact customers have with a brand, so making the best impression is absolutely vital. Think about it this way – if you signed up for an email newsletter from Coke and the email came with Pepsi’s blue, red and white color scheme, how confused would you be? Branding plays a big role in how clients perceive and react to your messages, particularly when engaging a potential client for the first time. It’s crucial that marketing collateral is professional, relevant, and compliant with brand standards. If you use marketing collateral on a daily basis, have you thought of ways you can boost the overall design, and get better business results?
Remember that one business owner you met who crossed out his old phone number, and wrote down his new number… on his business card? Business industry is all about first impressions. Well-designed marketing collateral is a powerful way for a brand to leave a favorable impression on potential clients and business partners. Today, more and more business owners are using creatively designed collateral to portray the image and personality of their companies in order to leave a long lasting impression. We have some of the best tips to help you design effective marketing collateral.
Make Marketing Collateral A Main Focus Of Your Marketing Strategy | Marketing Collateral Design
Your company’s success depends on how well you convey what you have to offer. This, in turn, may depend on how well you design collateral items (brochures, newsletters, fact sheets, press releases, and other electronic and printed promotional materials), ranging from company and product fact sheets to biographies of key team members. The content you use for marketing collateral has to be determined and defined before you begin your next big marketing campaign. It will help you focus your marketing more effectively by preventing you from losing focus on the themes and types of content you want to promote.
Create A Style Guide | Marketing Collateral Design
Marketing collateral offers a way of direct representation for your company. In this case, any marketing and promotional effort should convey your business in a professional and credible manner, and the quality of which will uphold this representation. With each printed material there should be the same consistency throughout with the visual design, tying in your collateral items with the same look and feel. A style guide is another way of sorting out the different elements that make up your collateral. It enables you to outline your theme elements, which includes your logo, color schemes, and any other key graphics, your fronts, key phrases and brand-oriented words.
Use Quality Base Materials | Marketing Collateral Design
The type of paper you use, how quickly your website loads, and even the quality of your recorded video all affect how well your target audience responds to your marketing collateral. You want your business to look professional and reputable, which means that you have to have the highest quality paper and printing that you can afford. If you send out a flimsy and poorly designed piece of marketing collateral – let’s say a brochure – your potential clients are likely to compare the quality of your brochure to the quality of your services, which can be devastating for your business.
Use The Right Amount Of Graphics | Marketing Collateral Design
Graphics can help dictate the flow of your content, and keep the attention of your potential clients on your materials. There is a certain balance of graphics that has to be observed in order to effectively do this. It’s a known fact that we process images far faster and easier than text, so where possible include pictures and images to break down your stationery, but make sure the imagery is always relevant to your business or the marketing purpose of each stationery item. The right amount depends on what your audience wants.
White Space | Marketing Collateral Design
Never be afraid of white space! While you may be tempted to fill in every inch of your marketing collateral with information or images, this may result in your stationery becoming too cluttered, and your potential clients will lose interest quite quickly. Choosing a design that offers elements of clean white space will help your message stand out. A design that is too busy will distract clients from noticing the important things, such as your contact information, logo, or your product information.