Marketing Collateral Designs | Boost Your Sales Today! Tips For Creating High-Impact Marketing Collateral
Marketing Collateral Designs | As a small business owner, brand image is a vitally important part of building your client base. Even in the internet age, printed marketing materials like business cards, brochures, and flyers play a crucial role in how people perceive you. Your potential clients don’t know what you can do for them unless you tell them. Express your company’s unique selling point in well-designed marketing and advertising materials, from your business cards, brochures and other print collateral.
Having a stunning website is great, but do you have effective marketing materials to match? Are your logo and color scheme consistent throughout all of your marketing collateral? In today’s global marketplace it has become more and more important for small businesses to convey a professional and consistent image to stay competitive. Your printed materials are a critical element of your marketing strategy, playing a vital role in communicating your products and services to both new and existing clients. As you design your marketing collateral, keep these five tips in mind.
What Is The Objective? | Marketing Collateral Designs
Just as every campaign has a goal, so too should individual pieces of your marketing collateral. It’s alright to have other additional objectives, but be clear what the main goal is, because every single element of your marketing collateral has to support that goal. What do you want your marketing materials to do for your business? What are you trying to communicate? By identifying your main goal at the beginning, you can design the perfect marketing collateral around this goal.
What’s The Main Message? | Marketing Collateral Designs
This is related to the main goal. It’s the key point you want your marketing collateral to convey. In this step of the process, the use of imagery, text and other visual elements is crucial. Start by identifying three to four of the key issues for every target audience you’re trying to attract. Research indicates, and our experience confirms, that customers respond to content that discusses their challenges and problems — not your product. The perfect collateral will grab the attention of your potential clients and encourage them to read the entire message, and interesting images can guide reader’s eyes to specific calls-to-action and reinforces the brand’s image.
Do Unto Thy Website As You Do Unto Thy Business Card | Marketing Collateral Designs
When you hand someone a business card, they may even be interested enough to check out the website showcased on the front of it. You don’t want your branding style to get lost in sea of images or text. If you’ve already builtyour internet presence, it’s a great idea to coordinate your printed material with its design. That way, when people visit your website after looking at your business collateral, there is no question that they are at the right place. This doesn’t mean your website has to be a blown-up version of your business card, but some brand elements should carry over to make it clear that they both represent the same company.
Use Quality Base Materials | Marketing Collateral Designs
The type of paper you use, how well your website performs, and even the quality of your recorded video all affect how well your target audience responds to your marketing collateral. You want your company to appear professional and reputable, which means that you have to have the highest quality paper and printing that is economically feasible. The quickest way to appear unprofessional is to use flimsy paper. There are many good-looking versions available – glossy, matte, textured. Be sure to do a test print to make sure that your design looks good on the paper you chose.
Simple Is Better | Marketing Collateral Designs
People are scanners, so it’s vital to be able to hook them into your content with strong visual design. Creating marketing campaigns and producing beautifully designed collateral and online content is all good and necessary; however, when designing marketing collateral, think simple. This means high-impact imagery, killer headlines, bulletined copy and short paragraphs. Simplify the design, avoid the jargon and emphasize clear takeaways.
As you create your marketing collateral, it’s important that you define objectives, maintain the message and choose the appropriate layout. This will help you convert more leads and improve your company’s bottom line. A poorly executed design can do as much damage as a great professionally designed solution can do to enhance the perceived value of your offering and increases your sales.