Marketing Secrets | What The Big Guys Know: Big Business Marketing Secrets Every Small Business Should Know
Marketing Secrets | Mark Twain once said, “Many a small thing has been made large by the right kind of advertising.” But marketing can be expensive, and in today’s economy, a lot of small business owners cut their marketing budgets first, because of cash flow problems. However, when times are rough, it’s even more vital to keep your business brand front and center.
Businesses that only market during special promotional periods have an increased risk of failure. And this is especially true for small businesses, as the stakes are high. Marketing consistently, in good times and in bad, is essential to a steady growth. So, which marketing techniques are best for small businesses? Dozens of small business owners and marketing professionals share the following list of top marketing strategies.
Start taking your website seriously | Marketing Secrets
Your website is your shop window, so think about what it shows to your potential clients. You should constantly be asking yourself if you have the best shop on the street. Most small businesses are not aware that their website is capable of being a 24/7 lead generating, or sales machine. Your website can generate high quality inquiries, leads, phone calls and sales from interested potential clients… as long as you do it right. Once people get to your website, you need to keep them interested. Your website should be aesthetically pleasing, while at the same time conveying your unique selling points.
Learn how to use content to market your business! | Marketing Secrets
Content marketing works! In fact, so long as the material you create is of extremely good quality, content marketing can work REALLY well. You may or may not be familiar with the phrase content marketing, yet you visit content marketing websites every time you access the Internet. When you visit news and entertainment websites, or even blogs that offer business advice, you are visiting a website that uses useful information to market itself.
Reduce the inconsistent nature of small business growth by creating fresh content that boosts your SEO and social strategies. Your content must be interesting to your target audience. Here are your content goals in a nutshell: your content should drive traffic to your website, maintain visitor’s focus, and boost visibility by improving SEO.
Start using email marketing NOW! | Marketing Secrets
Email marketing is incredibly cost-effective, and one of the most powerful marketing tools available to small businesses. This is because it provides predictable results and costs little, or nothing to use.
Did you know that recipients of email marketing campaigns buy 28 percent more often than those who do not, and they order 44 percent more? Email is the reigning champion when it comes to building relationships with your potential and existing clients, and letting you create and send targeted communications and offers accordingly. Plus, you can measure and track the effectiveness instantly.
Social media presence is no longer optional! | Marketing Secrets
Social media creates almost double the marketing leads of trade shows, telemarketing or direct mail, and many social media platforms such as Facebook and Twitter don’t charge, so a small business would be foolish to miss this opportunity. Encourage your clients to follow your brand on social by posting highly shareable content. The more shares, the wider your net becomes — and with little effort from you.
Build a well-connected network! | Marketing Secrets
Networking is a much underutilized channel, but one of the best ways of marketing. One of the biggest myths in business is that you must have a large network if you want to succeed. The reality is that the size of your network is not what’s important. It’s the influence of the people within your network that counts. So, join local business groups and also ones that are specific to your sector. Word of mouth is still a hugely important tool, and who is better placed to talk about your business than you?
Two words: Joint ventures! | Marketing Secrets
A joint venture is where you and another business or person get together to cross-market your services and products. The key to joint venture success is to find someone credible, who offers a non-conflicting product or service to the exact same profile of person or business as you do. Put together a group of synergistic, non-competitive businesses in your area, and agree to cross-promote. You can use coupons, fliers, reciprocal website links, bundled promotions or social media platforms.