Marketing Success Tips | Budget-Friendly Marketing Guide For The Busy Photographer
Marketing Success Tips | There’s no getting around the simple fact that the way you promote the services and products you’re offering can be the critical difference between success and failure, especially in today’s crowded market. At the end of the day, it doesn’t matter just how talented you are, or how creative and unique your style of photography is unless people actually hear about you and your photography business. While being passionate about photography is definitely a great first step, you need to keep in mind that you will need to work on your business skills as much as you’re working on your photography skills if you want to turn your passion for photography into a steady source of income.
Marketing a photography business can be a challenging task, especially if you jump right in without any prep work. There are many amateur photographers with far greater talents than many pros, yet they can’t seem to get their photography off the ground, because even the most passionate amateurs without a solid business foundation get tired after a year or two of scraping to pay the bills. To help you bring your A game and tackle marketing like a pro, we gathered some of the most effective marketing tips that will help you stand out in your particular area or niche without blowing your entire budget!
Clearly Define Your Target Audience | Marketing Success Tips
This is one of the first things every photographer needs to do before launching a business, yet you’d be amazed how many photographers out there claim that everyone is their target audience. Most photographers feel like they need to take any gig coming their way when they’re just starting out in order to cover their expenses and make ends meet. However, clearly defining your target audience is a crucial step that will affect every aspect of your business, from the equipment you invest in to the marketing strategy you use. So, to get a better sense of how and where you need to market the services you’re providing, figure out who your ideal client is in term of age, gender, location, and even finances.
Know Who You Are | Marketing Success Tips
In order to be able to market your business, you need to first know what it is exactly that you’re marketing. Do you have an area of specialization? Have you already defined packages you’re offering? In other words, what is your unique selling point? Once you figure out what it is that only you can do for you potential clients, find a way to communicate that effectively and clearly in all of your materials.
Keep Your Website Up To Date | Marketing Success Tips
Not so long ago, photographers had one way of standing out in a saturated market: carrying around printed portfolios from a meeting to a meeting and hoping to get hired. However, with the introduction of the Internet, you can get your work in front of anyone around the globe. The only thing you need is a website. A good website will allow your potential clients to get a better sense of your creative vision, as well as who the person behind the camera really is! To get the most out of it, though, make sure you feature the best examples of your work that showcase your skills, area of expertise and your creativity. Don’t forget to include your most important contact details and other information potential clients might need to hire you!
Social Media Is The New Black | Marketing Success Tips
Setting up profiles for your photography business on social networks is no longer optional – even the world’s biggest brands are using social media to promote their products and services. If you haven’t already, you’ll want to start out with 2-3 networks, so you don’t spread yourself too thin, and work from there. Keep in mind that it’s called social media for a reason! Don’t bombard your fans and followers with generic sales messages – instead, engage them in a conversation and don’t focus on selling. Share tips, funny situations behind the camera, industry secrets and interesting content you find online, and you’ll be on your way to being perceived as an industry leader and a reliable source of information.
Develop a Customer Referral Program
Offer your clients a reward for each new client they bring as, such as a couple of free prints, a special discount, or some other reward that doesn’t cost you too much but has high perceived value. Remember, word-of-mouth is powerful stuff, so friends telling friends about your business is incredibly valuable. After all, we’re all far more likely to take a friend’s advice than to decide to hire someone after seeing a Facebook ad. But don’t forget about other business owners as well!
Businesses that are targeting the same audience, but are providing non-competing services can be a great source of referrals, so attend networking events and industry meetups and introduce yourself! For example, if you’re in the wedding photography industry, consider approaching florists, caterers, wedding planners, and other business owners in the wedding industry. You’d be amazed just how loyal to each other business owners can be once they really hit it off. If you’re not a fan of conferences and other social events, come a bit earlier and take a few pictures of the venue before the wedding starts and send the shots to the owner after a couple of days, telling them how much you appreciate referrals. It doesn’t cost you anything, and you just might end up with a new client.