Memorable Business Card Designs | Make Your Business Cards Unforgettable: 7 Simple Design Tips That Work
Memorable Business Card Designs | Business cards are one of the simplest, most elegant ways business owners market themselves, their products and services to potential clients, business partners, and suppliers. Whether you’re at a networking event, hosting a seminar or meeting a potential vendor or client for the first time, a professionally designed business card is a necessity. A well-designed business card lends legitimacy to your brand, and can make you stand out from the crowd of competitors.
Having an effective business card is not as simple as listing your name and contact information on a small 3.5″ x 2″ card. It’s often the first item potential clients get from you, so it’s your first chance to leave a strong, positive impression on them. When you choose to “go cheap” on your business cards, what message does that send to those with whom you want to do business? Cheaper isn’t always better when it comes to first impressions. Instead, give clients a great first impression with these tips and tactics.
Include Only The Most Important Information | Memorable Business Card Designs
It may be tempting to shrink down the font size and include every last bit of information you have on your business card. Think carefully about which contact details to include – you have to strike a balance between providing enough points of contact, without making your card look too “busy”. From our experience, your name, website, email address and phone number are crucial.
Logo | Memorable Business Card Designs
Have a professional designer design your business logo. It should be versatile enough to use on business cards, letterhead, brochures, and your website. Whether your logo is a graphic with words or just your company’s name in a custom font, add it to your business card in a visible location. Ideally, it should be the only image on your business card, so that it doesn’t take the attention away from the visual mark for your brand.
Make Sure It Is Legible | Memorable Business Card Designs
Funky fonts are fun, but there’s a time and a place for them, and your business card certainly isn’t the right place. Make sure the fonts you use on your business card aren’t too small, too fancy, or distorted in some way, making your card hard to read. As a general rule of thumb, don’t go smaller than 8pt for your font size. Also, don’t forget about the font itself: keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher.
Embossing | Memorable Business Card Designs
A great way to add impact to your business card, and make it stand out from the crowd, is to use a special finish. If you’re concerned about a black and white card looking dull, try embossing the words. Embossing creates a raised, 3D effect, which adds elegance and style to a business card. Different printers offer different options for finishes, so talk to them to find out what they can do for you, and don’t be afraid to go to a specialist if your usual printer only offers straight four-color print.
Stick To The Standard Size | Memorable Business Card Designs
There are things you can do to a 3.5″ x 2″ card to differentiate yourself, but going with an unusual shape can be tricky. Unless you have a particular reason for it, stick to the usual 3.5 x 2 inch size to fit in most wallets, card holders and business card scanners. Rounded corners or other cut outs (called die-cuts) on the standard size, however, can add a distinctive touch. You must be willing to trade convenience for memorability if you choose an unconventional shape or size.
Color | Memorable Business Card Designs
Keep readability in mind when choosing colors to use on your business cards. Avoid background colors that are too dark, bright or light, as they can make it difficult to read your company’s contact information. A plain black and white design can be as memorable and striking as a colorful card – and can often appear as more ‘stylish’ too.
Paper Quality | Memorable Business Card Designs
Thicker cards tend to feel more expensive – making your business seem more professional. Business cards printed on paper thinner than 300gsm look and feel rather thin, which can make them feel tacky and cheap. If you have skimped on the design and printing of your business card, what does that say about the quality of your products? Having a business card that is made in the comforts of your house just provides client with the idea that you are not an expert at what you do.