Memorable Photography Logos | Logo Design That Works For You: A Guide To Creating Iconic Photography Logos
Memorable Photography Logos | One of the most important elements of a good brand identity is also deceptively small: the logo. Without a well-designed logo, the brand image can fall flat quickly, and photography businesses are no exception to this rule. A logotype, more often referred to as simply a ‘logo’, is a visual business trademark, which is used consistently throughout different media to serve as representation of the company’s identity. The design has to have a unique and symbolic meaning related to your business and its values. Depending on your artistic talents, designing a logo might be something you can do in your sleep or it may be something that gives you insomnia.
Logo design is often seen as a quick and simple job; you design a small graphic, slap it next to some text and the job is done! In reality, however, there’s a lot more to it, which makes the whole process of designing a logo or building a brand identity a challenging task. Designing logos is just like any other type of design work, in order to be professional you’ll have to pay attention to details. Even a great idea can be ruined by forgetting even the tiniest details, so the following tips will help you to keep your concepts safe.
Do Your Research | Memorable Photography Logos
When you start designing your own photography logo, one of the first steps will be gathering together all the information and knowledge you need about your brand, such as who your target audience is, what your business goals are and how you want to be seen through your branding. How you design the logo should be appropriate for its target audience. For example, if you are designing a logo for a newborn photography business, it would be appropriate to use a childish font and color scheme. This would not be so appropriate for a high-end fashion photography studio.
Sketch It Out | Memorable Photography Logos
With a solid understanding of what you want your logo to communicate, it’s on to the first sketches: more often than not, these should be done using only pen and paper. This enables you to be experimental and not get caught up in the finer details. Sketching is an effective way to loosen up and quickly sketch out multiple ideas onto paper as they pass through your brain. Try filling a notebook page or two with some rough sketches before choosing which ideas to pursue further.
Work With Vectors | Memorable Photography Logos
Once you’ve chosen your design concept, you’ll be ready to begin creating the digital logo file. Building a logo in vector format is one of the most vital rules designers should follow. A logo should be flexible and usable on pretty much any medium – it should work just as well on a small object such as a golf ball as it would do on a much larger object, from commercially printed posters to billboards, which is why logos should be designed in vector format, to make sure that they scale to any size without affecting the quality.
Choose The Right Colors | Memorable Photography Logos
When creating your basic logo idea, start simply. Create it in solid black. Then when you have the basic look and feel, you can then move onto adding other details such as color or gradients. One of the most important considerations for logo design is the color palette. You shouldn’t take this decision lightly, as color conveys meanings and communicates ideas. Warm, cool, neutral, vivid, complimentary, analogous, soft, light, dark, bright, saturated — all of these color types can be used effectively to boost your intended message. How you combine these colors is also equally important as they can create contrast, balance, and weight to help portray your brand.
Fonts Can Make Or Break Your Design | Memorable Photography Logos
OK, you’ve got your award winning logo design in the bag and now its time to add some text and your business name. This will help add context to your design. Fonts come in all shapes and sizes that appeal to your audience differently with strength, class and style, movement and orientation. It’s not about just looking pretty: matching the features of the font to the nature of your brand is what’s critical here. If people can’t read your logo, it’s useless to have one. As a general rule of thumb, restricting yourself to just one or two font is a good idea if you want your logo design to be clear and uncluttered.