Modern Branding | 6 Branding Fundamentals Every Modern Entrepreneur Needs to Succeed
Modern Branding | Branding is a great idea, because it gives your clients something solid to associate your business with. Most successful brands understand how vital business branding is, which is why they dedicate so many resources to building campaigns that fixes their product in clients’ minds. Many people analyze things too much, and end up thinking that branding their company is going to be a complicated, intimidating project. No one ever said you had to spend a ton of money to get your business out there. A big brand might have a budget in the millions, but you can make a splash on a much smaller budget too.
Building a strong brand combines the practices of art and science. It requires both innovative design, and quantitative research. Nailing your brand as a company can mean great success, or great failure for your company. There are some pitfalls to avoid, so following these simple tips will set you on your way to crafting a stellar brand.
Get Your Name And Logo Right | Modern Branding
To grow your business, start with a strong foundation. First, select a unique and memorable name for your company. This is vital for brand recognition, and it’s crucial to get it right the first time, as changing your name and logo can be costly later on. Your logo and name should be easily recognizable, and convey the nature and tone of your company, as well as appeal to your target audience. Small businesses often think they can’t afford to hire a graphic designer for logos and business cards, but sometimes you can’t afford not to.
Identify Your Audience | Modern Branding
First, think about what you want to communicate with your brand, and who you want to communicate it to! Who would be interested in your products, or services? Test groups and focus groups can help you understand what clients think and feel about your new business, and whether your services appeal to a certain demographic. Learn the needs, habits, and desires of your existing and potential clients. And don’t rely on what you think they think. Know what they think.
Invest In Brand Strategy | Modern Branding
In today’s world, branding is absolutely vital for success. Devising an effective brand strategy should be part of your business plan. Rather than search for fast, short-term solutions to problems, always consider how you’ll boost your branding, and improve services over the long term. If you hired a branding agency, communicate to them exactly what you’re trying to do over the next six months or a year. That way they can completely optimize what they’re trying to do for you.
Maintain A Consistent Brand Identity | Modern Branding
The term ‘brand identity’ refers to the visual elements; your logo and associated assets. This might cover a style of photography, or a specific color palette, but coming up with a set of definitive ‘brand guidelines’ will enable you to have a consistent approach to branding and messaging. If you have a whimsical website, your logo and business cards should also be whimsical. Tie in elements from your website, or logo on your social media platforms. The more consistent all of your branding is, the more people will begin to remember your brand.
Create A Company Voice | Modern Branding
What you say is important, but don’t forget about the way you say it. Your company’s “voice” is the language and personality you will use to deliver your branding message and reach your target audience. Your company’s voice is a very big part of your brand. Is your brand friendly? Be conversational. Is it ritzy? Be more formal. You get the gist.
Keep Your Customers Happy | Modern Branding
Yes, it’s annoying when things go wrong with a purchase, or brand experience — maybe something got lost in the mail, or a credit card was accidentally charged twice. But missteps like these could actually be blessings in disguise — you can use the opportunity to show off your customer service skills and turn the client’s experience around, and win them over. Customer service is incredibly important to build trust, confidence, and loyalty.
Customer service is part of your brand, so define how the company will treat clients. What do you want the client’s experience to be like? Get personal, put your clients first, and keep in touch with them through email, or social platforms. Make sure you respond to comments and suggestions on social networks within an appropriate time frame. Typically it should be within the same business day, and at the very least, within 24 hours.