Modern Business Card Guidelines | Dare To Stand Out! 4 Creative Ways To Differentiate Your Business Card
Modern Business Card Guidelines | Social media, email, and digital technology may have made reaching out to your potential clients a lot easier, but that doesn’t mean all of the existing business tools have been completely replaced. Sure, you’re more likely to send an email instead of a fax, but when it comes to providing potential clients with your most important information, nothing really beats business cards. The truth of the matter is that the good ol’ business card is far from being a relic from a long gone era. In fact, it has never been more effective!
Imagine shooting a wedding and being stopped by a guest on your way to shoot the bride throwing the bouquet asking you about your services. You don’t want to miss one of the most important moments of the wedding, so you can’t sit down with a potential client and go through everything. You remember you have a website up and running. But will a tipsy guest really remember your website address? You can write down your phone number on a napkin, but will they hang onto it the entire night without spilling anything on it? You can always tell them to google you. But that’s not really professional, now, is it? Why don’t you hand out a business card instead?
Rock Your First Impression | Modern Business Card Guidelines
Your business card will oftentimes be the first contact a potential client has with your business. They’ll get their hands on your card long before they get a chance to check out your website or go through your portfolio. In other words, they’ll start forming an opinion of your business before actually checking out your work. Yet, you’d be amazed just how many photographers leave the wrong impression on their potential clients by using cheap business card templates that cost less than a cup of coffee. You might think you’re saving money, but these cards will end up costing you more than you think!
Instead of using a template designed by a compete beginner or an amateur trying to make a buck on the side, consider hiring an expert to design a 100% custom business card for your business. Not only will a custom business card represent your brand more accurately, but it will also stand out a lot easier. You see, your business card is more than likely to end up in a pile with all the other cards your prospects and you want it to stand out, not blend right in. Think about it: how is your business card supposed to stand out if you used the same template other people used as well?
Include The Right Information | Modern Business Card Guidelines
Keep in mind that the space on the average business card is rather limited, so you’ll want to be deliberate with the information you include. It might be tempting to shrink down the size of the text to fit as many details as possible. However, while fonts smaller than 10pts can look readable on your computer screen, keep in mind that it’s more than likely to turn into an illegible smudge when actually printed. So, what’s most important?
Your name should definitely be there, as well as the name of your business. You’ll also want to include your phone number and the email address you check most frequently. We typically advise our clients to include their website address in there as well. If you’re not running a walk-in studio, you can leave out your physical address, and include other details instead. For example, if you use social media to promote your services, you can include links to your Facebook or Twitter page. However, if you use social media to connect only with friends and family (And share funny cat videos!), you might want to leave out those.
Convey Your Brand’s Identity | Modern Business Card Guidelines
When done right, your business card can be the most powerful business tool in your arsenal. It will provide your potential clients with your most important contact details, sure, but it can also reinforce your brand identity. Remember, the more contacts a potential client has with your business, the easier it will be for them to remember you, so you’ll definitely want to ensure consistency throughout your branded materials. Needless to say, this trickles down to your business cards as well.
By far the easiest way to ensure consistency throughout your materials is by clearly defining your brand’s style guidelines. Whenever we design a logo for a client, we put it together for them, but if your designer never provided you with your guidelines, or if you created your logo on your own, you can easily create your styling guidelines. You’ll want to define the color scheme you’ll use throughout your materials, both online and off, as well as the fonts, style of graphics, and any other design elements that might tie together all of your items. When designing your card, make sure you refer to the guide to help you come up with a design that represents your brand.
Pay Attention To The Materials You Use | Modern Business Card Guidelines
While not necessarily a design hack, investing in high-quality paper stock will definitely help you leave the right impression on your potential clients. A thicker card will feel more luxurious and you’ll leave an impression of a successful, reliable business owner. Think about it – what message will a card that gets torn or dented easily send to your potential clients about the quality of the services you’re providing?