Modern Photography Logos | The Uninspired Photographer’s Guide To Designing A Creative Logo
Modern Photography Logos | The logo is the face of any brand and the very first impression, so its design is extremely important. Sure, the logo will play the second fiddle to your photos, but it will act as a point of recognition and it will affect the way people perceive your photography business and the quality of the services and products you’re providing. And finally, it will be the backbone of your brand – in other words, it will be the cornerstone of your visual identity, so it will affect the look and feel of all your branded materials, both online and off.
Considering just how important a logo is for the success of a business, it’s obvious you can’t afford to leave it in the hands of a neighbor’s kid. Instead, in order to get the most out of your logo, you will need to do your homework and research the logos in your area, as well as the logos in your particular niche, clearly define the brand you’re trying to build, and aim to make the logo instantly recognizable, inspiring trust, admiration, loyalty and an implied superiority. Not sure where to start? Whether you’re just starting out, so you’re designing a logo for the very first time, or you’ve been in the industry for some time now, and you’re wondering just how effective your logo is, we gathered some of the most crucial tips that will help your logo not only stand out from the crowd, but also appeal to your ideal client, communicate your message, and differentiate you in a saturated market!
The Secret Of Standing Out | Modern Photography Logos
We live in a world painted with logos – wherever you look, chances are that you’ll see a logo or two, and with that comes the challenge of standing out. What can you do to get your logo noticed in the sea of identities? It’s simple, really: you need to make sure your logo is different than anything already out there. Take some time to look at the logos in your area and your niche, but don’t copy, imitate, or even parody other logos. After all, the last thing you want is to have your logo mistaken for a logo of another photographer. Instead, take a look at what’s already out there and find an opening for something new. You’re a part of an incredibly creative industry, and your logo needs to show that!
Keep It Simple | Modern Photography Logos
Coming up with a unique logo is vitally important – but make sure your logo stands out for all the right reasons. While working on logo design, many photographers are tempted to keep adding elements in order to ensure uniqueness. This, however, could end up doing more damage than good. Complex logos are not only more likely to fail in engaging your ideal client, but they’re also a lot more difficult to remember. As if that weren’t enough, they’re also difficult to use. While a logo with intricate three-dimensional designs and shadow effects might look good on your computer screen, all the details will get lost as soon as you scale down your logo to use it on a business card, for example, and your logo will turn into an unrecognizable smudge.
Versatility Pays Dividends | Modern Photography Logos
Another factor affecting usability, in addition to keeping the design simple, is the file format you’re using. Once we finish working on a logo, we provide our clients with vector files, which allows them to scale their logos to pretty much any size without affecting the quality, whereas raster images will allow you to zoom in on your logo only to a certain point, after which the pixels will become noticeable. Remember, whether on a business or a roadside billboard, your logo needs to be just as impressive.
Use Color To Reinforce Your Message | Modern Photography Logos
Relying too much on the colors in your logo is definitely not the best idea. Since you’ll be using your logo on various materials and many different platforms throughout its life cycle, and some of them will have considerable restrictions. For example, your logo needs to be just as effective when printed in gray scale as it is when viewed in full color on a computer screen. If you’re relying solely on color to convey a message, you’ll need to find another way to make sure your logo communicates the same message even when the color is removed.
This is exactly why we design all the logos for our clients in black first. Only when we’re 100% satisfied with the design, we move onto playing with color combinations and testing different shades to figure out what works best for that particular design. At this stage, though, you’ll also want to do some research, as each color has a different meaning, so you need to make sure you’re not sending out the wrong message because of a simple brush stroke!
Typography Matters A Lot! | Modern Photography Logos
Choosing the right font type and size is much more important than many photographers realize. If your logo design includes text, either as part of the logo or in the tagline, you will want to spend some time going through different fonts and testing them with your logo before making a final decision. No matter the font you choose to use, there’s one thing that can make or break your logo – readability! If your potential client can’t read the name of the business the logo represents, the design will be a wasted investment, so stay away from overly complex calligraphic fonts that are impossible to read.