Modern Photography Website Ideas | How To Design A Killer Photography Website – The Easy Way
Modern Photography Website Ideas | It’s shocking just how many amateur photographers have unsatisfying 9-to-5 jobs, keeping their inner photographer happy with an occasional freelancing gig. The decision to ditch the corporate ladder and leave the safety of your day job can be nerve-racking, but with the right guidance, enough preparation, and just a pinch of creativity, you can take your passion for photography from being just a hobby to being your main source of income. Keep in mind, though, that your passion and talent will take you only so far – in order to turn your business idea into a success story, you will need a solid marketing strategy.
There’s one thing all effective photography marketing strategies have in common – a professionally designed website. While you might be getting away with using Facebook, Instagram, Tumblr and other social networks to showcase your work, your own website will help you leave an impression of a true professional and a reliable industry leader. However, to get the most out of your website, using one of the many available generic templates won’t cut it – instead, you’ll want a website that works perfectly for you and your brand. Here’s what you need to know to create a website that not only gets you noticed, but hired as well!
Don’t Tell People About Your Style. Show Them! | Modern Photography Website Ideas
You might be tempted to use a cheap template for your website in order to save money, but the problem with templates is that they’re being used by countless other photographers, some of which are even in your area. How on earth are you supposed to stand out from the crowd of photographers if your visitors feel as if they already seen dozens of websites just like yours? You’re a part of a creative industry, and each aspect of your marketing strategy needs to show that, especially your website! Why?
Your portfolio website will oftentimes be the very first contact many potential clients have with you and your business, so they’ll base that critical first impression that can make or break your business on your website. If it fails to engage them, they’ll simply abandon your website without ever reaching out to you and move on to another photographer. So, you still think a custom website isn’t worth your while?
Be Fearlessly Authentic. | Modern Photography Website Ideas
There’s something about people being true to themselves that draws all of us towards them, and unique, authentic brands have pretty much the same effect. In order to achieve this effect with just your website, you will want to pay special attention to even the smallest details. From the color scheme you use throughout the pages, to the fonts, brand-oriented words, and even the type of graphics and icons can tell a lot more about your brand than you think, and if this image doesn’t match your message, your will come of as inauthentic and unfocused.
It’s important to clearly define your branding guidelines and stick to them, which will ensure consistency throughout your branded materials, both online and off. This, in turn, will turn your brand into a memorable visual experience and help your potential clients remember you better, so they’ll recognize your brand even if they stumble upon your social profile they haven’t visited before.
Less Is The New More! | Modern Photography Website Ideas
There are almost a million photography websites available right now, and standing out from the crowd is no small feat. Up until recently, photographers used flashy, cluttered websites and cheap tricks to grab the attention of their target audience. Nowadays, thankfully, most photographers are opting for simple designs, and for good reason! Simple websites are not only a lot faster, but they push the photos front and center where they belong. This is a photography website we’re talking about here, after all, so if your visitors can’t stop raving about your website, barely mentioning your work, you have a serious problem on your hands!
It’s not just the design of your website that is best kept simple. Every time we design a website for a client, we make sure the visitors don’t feel overwhelmed by any element, especially the navigation bar. People are used to seeing the bar with links to the most important pages at the top of each page, which is exactly what you want to give them. The goal here is to allow your visitors to focus on your work and not get distracted by trying to figure out how to get from one page to another. We also limit the number of navigation items to only the most vital ones, and tuck away the less important links in the footer or the sidebar.
Create Your Own Content | Modern Photography Website Ideas
You’re setting up a photography website to showcase the best examples of your work, but there are other areas of your website that could use your creativity, namely the blog page. Even if you might be more of a visual person, you’ll want to consider blogging on a regular basis, and not just for the fun of it (even though it is really fun!) A regularly updated blog will help you improve your search engine rankings as it will allow you to use your target keywords in an organic way throughout your website, and you won’t be updating your website only once or twice a year. However, it’s not just search engines – your visitors will appreciate informative, entertaining, educational content as well!