Most Effective Business Cards | Creating A Pocket-Sized Billboard: Make Your Business Cards Work For You
Most Effective Business Cards | Within the first six seconds, your potential client is building up a lasting opinion about you. It may seem harsh, but it’s a fact that people often do judge a book by its cover, and you only get one chance to leave a great first impression. Many people overlook the value of having a professional business card that conveys the right brand image, yet this small piece of paper can be a vital part of your stationery package. It’s usually the first item potential clients get from you, so it’s your first chance to make a strong, positive impression on them.
Many business owners don’t even carry around business cards anymore. This is a mistake: Business cards aren’t just for giving people your contact details; they also spark conversations, and spur relationships. Although we’re working in paperless offices more and more, the humble business card is still one of the most powerful tools of business. If you don’t have a card you can give out to potential clients, or business partners, you’re missing out on a crucial marketing opportunity. Follow the tips below to design outstanding, professional business card that packs a punch!
Cover Your Bases | Most Effective Business Cards
One of the biggest mistakes business people make when designing their business cards is the tendency to leave off crucial information. Clients will want to know all the ways of reaching you. Make sure your name, job title, and company name are clearly displayed. Existing and potential clients will also want to know your website address, and your email address. Think carefully about which contact details to include – you have to strike a balance between giving enough ways of contacting you, without making your card look cluttered.
Define Your Business | Most Effective Business Cards
Use your business card as a chance to let people know what it is exactly that your company does. This can be done by way of a simple phrase, or a company slogan. Don’t use clip art for your logo, or other elements. Have a professional designer design your company’s logo. Remember, your goal is for your business card to stand out in a memorable, and positive way.
Make It Readable | Most Effective Business Cards
If you’ve got a lot of information to include, you may be tempted to shrink the size of your text. Beware – small text can often look legible on a computer screen, but turn into an illegible blot when printed. You should also make sure the color of text stands out against the background of the card. Light gray type on a white card makes it difficult to distinguish letters and numbers. As a general rule of thumb, don’t go smaller than 8pt. Also, don’t forget about the font itself: keep it professional and simple – don’t use Comic Sans, or a complicated calligraphic font which is impossible to read.
Utilize the Back | Most Effective Business Cards
When designing a business card, you want to make sure you use all available space to the fullest potential; this includes the back of the card too. Many people will keep the back of the card blank, but that is a huge waste of space. Maybe you could use the space to showcase an image of your product, or something related to your company. Or, put your company logo on the back of the card. Whatever you do, don’t leave it blank.
Don’t Skimp on Paper Quality | Most Effective Business Cards
Your business card may sometimes be the first impression people will have of your business. You don’t want to have cards that feel less than professional. Thicker cards tend to feel more expensive – making your business seem more professional. Try thinking of your card as you would a handshake – nobody likes a limp handshake, so why would they like a limp business card?
Use Standard Business Card Size | Most Effective Business Cards
There are things you can do to a 3.5″ x 2″ card to stand out (like rounded corners, for example), but going with an unusual shape can be counterproductive. When handing out business cards, you want to make sure that the person you give it to holds on to it. While it is vital to keep your card unique, you do want to be sure the card fits a standard business card size. A round card, for example, is really memorable, but it definitely won’t fit in standard business-card holder devices.