Online Marketing Expert Tips | Attention Grabbers: Essentials To Make Your Marketing Stand Out
Online Marketing Expert Tips | In today’s digital world, where getting lots of attention equals cash in the bank, it is getting increasingly hard to even get your target market to notice you. However, this does not mean your online marketing strategies have to be over the top, or cost you tons of money to get you in front of your potential clients. Building and maintaining a business presence online is more practical than ever before. In fact, online companies are popping up out of the woodworks.
How is your business supposed to choose from a million different platforms, websites and technologies, particularly when each of these different websites are changing every single day? And, even if you do happen to find a strategy and business plan that is right for your small business, where are you supposed to start? Here are essential online marketing expert tips to help entrepreneurs grow their businesses online in 2015 without breaking a sweat.
Know Your Market | Online Marketing Expert Tips
Your marketing strategy will never be successful if you do not have a clearly defined target audience. Before you spend a dime on marketing, figure out your who your ideal client is first. For example, if you sell golf tours to people ages 55 and up, Tumblr and Instagram are not where you need to spend your time trying to market your business. LinkedIn is more likely to be a better use of your time and marketing budget in that case.
Blog | Online Marketing Expert Tips
One of the best marketing strategies for a small business is blogging. Running a business blog can help boost your site’s SEO; plus, it can set you apart from the competition and showcase your knowledge and skills. It’s a win-win situation. Content marketing doesn’t feel at all like sales. In the traditional sense of sales, it’s not. Content marketing is all about solving problems, providing value, boosting connections, sparking relationships, building an audience. By providing your existing and potential clients with informative, non-salesy content, you can quickly establish yourself as an expert in your own field.
Be Social | Online Marketing Expert Tips
Some of the best salespeople we know are actually no good at selling. They’re good at building relationships and an audience via social media. Social media creates almost double the marketing leads of trade shows, telemarketing or direct mail. Once you’ve set up your accounts, start connecting by sharing your original content, joining discussions and interacting with the community. Keep your social efforts frequent, but above all, relevant and helpful to your audience. If a business owner can build up a business brand and following on social media, he or she will be selling by virtue of presence, not pitch.
Search Engine Optimization | Online Marketing Expert Tips
When someone enters a search query into a search engine about something relevant to your business, obviously you want to be one of the first results shown. So how do you make this happen? By blogging at least twice a week, you significantly boost your website’s ability to be found through search engines. The more you blog, the more traffic your website will get from Google, Yahoo and Bing, because you are adding fresh content. Use keywords in your content that are commonly searched, backlinking your website, customizing the headline and description, etc.
Utilize Your Print Collateral | Online Marketing Expert Tips
If you’re already handing out printed materials to your clients, make good use of the space. Include your website and social URLs, QR codes or promo details on menus, coasters, stickers, pens, etc. Don’t walk out the door without your business cards – you never know when you’ll bump into someone who could use your help… or who you’ll hit it off with!
Don’t Forget About Press Releases | Online Marketing Expert Tips
Competition for visibility is intense. Press releases help small and mid-sized businesses amplify their content across hundreds of global and local channels, enabling them to accomplish the same exposure as much larger brands. Although it’s difficult to get your articles published in popular magazines, it is possible to create your own online marketing platform by getting an article featured in a high-traffic niche blog. Find at least three blogs that target your ideal target market and contact the blog owner. Give them a couple of suggestions on how you can add value to their readership.