Online Marketing Tips | 5 Game Changers In Online Marketing: Raise Your Profile On Search Engines This Summer
Online Marketing Tips | There’s no shortage of new digital marketing channels these days — and even though they may be creative, exciting, and fun to play with, they can also distract you from SEO basics that can deliver more traffic. Showing up on search engines is still one of the most vital ways to boost website traffic, and increase expose of your content, product or service to people who might be interested in what you have to offer. Thirty-three percent of traffic from Google’s organic searches gets listed FIRST on the results page, according to a recent research. So if you’re ranking low in organic search results, chances are that you could use a little SEO magic.
Google is the most used search engine on the Internet. So, whether you have an offline, or online business, it’s crucial that your company can be found at the top of the search results. Getting listed on the first page of results is pretty much critical, as most people won’t bother to look any farther than the first page to find you. Here are five easy SEO tips you can start implementing today!
Find Out Where You Stand | Online Marketing Tips
The old saying still rings true: You can’t fix it, if you don’t know what’s broken! You won’t know if your SEO strategy is working, unless you monitor your search standings. Before you do anything, consider installing Google Analytics on your website. It’s free, and it can tell you which pages get the most views, which links people click, where you get the most visitors from by state or nation, how much time each visitor spends on any page, and where they go while on your website.
Conduct Keyword Research | Online Marketing Tips
Keyword research is the process of understanding which search terms or phrases your target audience might use to find you, and then selecting the right balance between keyword popularity – the number of times the word or phrase is used in a search – and competitiveness – the number of other websites that are trying to rank highly for those keywords.
You should place appropriate keywords throughout every element of your website: your titles, content, URLs, and image names. Think about which phrases are people using to find your kind of services, or products, and use them! However, using ridiculous amounts of keywords on your website will get you labeled as a spammer, and search engine spiders will ignore websites guilty of “keyword-stuffing.” Be strategic in your keyword use.
Get Your Website Content Up To Snuff | Online Marketing Tips
Now that you’ve got a grasp on which keywords and keyword phrases are related to your specific services, products and target markets, the next step is to use them – both in the content that the visitor sees on each page, and the coding they do not see. Quality content, in other words lots of original, error-free text organized well on a modern-looking website, is what matters the most in terms of SEO that you can control. This means that not only should each page of your website have different content, but it also means that you’ll be penalized for copying the content of others. Make sure your text is original!
Play In Multiple Spaces | Online Marketing Tips
While content is king, and search relevancy, and keywords are top mechanisms for boosting search engine rankings, savvy businesses are achieving search ranking dominance by also playing on multiple social networking platforms, and advertising portals. Search engines like Google are starting to take into consideration votes from social platforms. There are two main elements of social media. The first is your profile on these social networks, and the second is how often you are able to get your website mentioned on the web. Share your content using social media, and remember to link back to your website to boost the traffic.
Keep This In Mind Regarding SEO | Online Marketing Tips
Improving your SEO takes time, and search engine rankings don’t change overnight. Always be as descriptive as you can, post new content regularly, and keep your information up to date. Bear in mind that good SEO is a sum of many elements. Start incorporating these tips in your SEO strategy, and you will definitely earn quality, sustainable traffic from search engines.