Online Marketing | Successful Online Marketing Tips for Your Photography Business
Online Marketing | In today’s competitive photography business, it is not enough to create wonderful images and a beautiful website and hope your phone rings like crazy. Strapped for cash and looking for methods to generate buzz about your photography? No problem. Marketing doesn’t have to cost much money if you are willing to put in your maximum effort. Photography business is in an increasingly competitive market. At the same time, the demand for great photos has increased. Photographs have become an important part of any better social media marketing campaign.
With cameras on every phone, and more photography studio sites online popping up on a daily basis, how can you get your photography business to make its way through?
1. Facebook | Online Marketing
Facebook gives opportunity to create public presence to both individuals and groups. As long as a brand is concerned, a page comes with several advantages over a profile, including public visibility on the Internet, unlimited number of viewers who can connect with you and receive your updates in their news feeds. The best way to keep your fans interested in you is to be engaging, funny, entertaining and witty so they want to keep viewing your updates in their newsfeeds. You need to use this as an opportunity to stand out from your competition. Lots of photographers post about how many sessions they have left to edit or that they’re on their way out to photograph an event today.
2. Your Website | Online Marketing
Marketing wise, your website’s purpose is to close the deal and make you more efficient. Utilized properly, it qualifies potential customers before they call or email you. This is the key. You’re not trying to attract everyone in the world to get in touch with you, just the people that are likely to sign a contract. Your photographs can be one of your most powerful tools, so update and change images often to hold your customer’s attention. Keep your portfolio full of your best photos, but not so many that they confuse your viewers. Also, don’t post all your photos instantly – give them something to look forward to. Create a website that you can update easily. It’s crucial that your content is fresh and high quality.
3. Maintain Your Online Personality | Online Marketing
Communication is crucial to any relationship, even with followers you might never meet online. If you don’t post often enough or never put your own ideas out there, your brand will come across as flat, boring and irrelevant. This is not easy task and it is not necessarily something that you have full control over – but your online presence is still a thing that needs regular maintenance. It’s not required that you tweet about something new every couple minutes or come up with profound Facebook updates daily. But it’s crucial to maintain some sort of presence and continued line of communication on your networks.
4. Email Marketing | Online Marketing
Become a friend and reliable source of information first; and your viewers will more readily buy from you. You need to pay special attention to content and timing when creating and sending your emails. Make sure your emails aren’t so frequent that the people on your mailing list get tired of seeing them. Send a newsletter every month as a way to keep potential customers aware of special deals or promotions. If people find out on specific benefits or how exactly you’ll make them happier, more informed, or better at business, they’ll be itching to read more.
Despite the popularity of online marketing, getting your photographs in an actual printed publication still has the power to get you some serious attention.