Online Photography Marketing Guide | Essential Tips To Stand Out Amid Online Chatter Without Blowing Your Budget (Or Losing Your Mind!)

Online Photography Marketing Guide | Essential Tips To Stand Out ...

Online Photography Marketing Guide | There wasn’t a single invention in the history of the human kind that changed the way we communicate, learn, consume entertainment, and do business faster than the Internet. There are over 3 billion people online, which is around 40% of the entire population. Now, let that sink in – more than 3 billion people are just a few clicks away from you. This makes the Internet one of the most powerful business tools in your arsenal. Yet, you’d be amazed how many photographers don’t use it to its fullest potential, especially when just starting out.

Online Photography Marketing Guide | Website Design –

This shouldn’t come as a surprise; after all, the Interwebs is a vast space offering countless ways, platforms, and tools for small business owners to market their products and services, not just photographers. The real challenge is determining which tools to use – at the end of the day, there’s only so much time and resources you can invest in marketing and growing your business. To help you come up with just the right strategy that will allow you to grow your client base, boost exposure, and reinforce your brand without spending every last penny, we cover some of the most effective, yet surprisingly affordable marketing tools worth checking out! Let’s get started and go straight to the good stuff!

It All Comes Back To Your Website | Online Photography Marketing Guide

It doesn’t matter which tools or platforms you use to promote your services and products, your ultimate goal is to get your potential clients to your website where they can check out your portfolio, find out more about what you can do for them, and finally, reach out to you and book a session. In order to actually get them to book you, you need to make sure your website gives them that extra push they need to make the decision, and not make them stop and reconsider. So, in addition to stunning photography, what are some other elements required to get the most out of your photography website?

Online Photography Marketing Guide | Essential Tips To Stand Out ...

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First and foremost, make sure the design itself isn’t too complex and avoid using too many flashy elements that will overshadow your work. The goal here is to showcase your skills, not your designer’s potential. Another crucial factor is responsiveness – the number of screen sizes keeps growing with each new device, and with that comes a challenging task of ensuring your website looks just as good regardless of the device a visitor is using. A responsive design will allow your website to adapt to any screen without wasting a single pixel of the available screen real estate!

Don’t Stop Till You’re Done | Online Photography Marketing Guide

Social Media Is The Latest Frontier | Online Photography Marketing Guide

“Build it and they will come!” might have worked for Kevin Costner in the movie Field Of Dreams, but when it comes to your website, building it is just the first step. Even the most appealing website won’t do you much good unless people actually find it, which means you can’t afford to overlook search engine optimization if you’re serious about your online presence. Whenever we set up a website for a photographer just like you, we make sure we optimize the code and structure the tags to make it as easy for search engines to index, and we pay attention to loading time and responsiveness – both vital factors that can make or break your ranking.

However, this doesn’t mean there’s nothing you can do to improve your ranking on your own. On-page optimization, such as including your target keywords organically throughout your pages is easier than you may believe, and yet can do wonders for your rankings. However, since photography websites are notorious for lack of text (pretty much the only thing search engines index, as they can’t tell what the photos are about), you should also optimize each image when uploading it to your portfolio, using your target keyword in the ALT tags and captions whenever appropriate, which will allow search engines get a better idea of the content of the photo.

Social Media Is The Latest Frontier | Online Photography Marketing Guide

Another powerful way to get people to your website is building a strong social media presence. Social networks like Facebook, Instagram, Twitter, and Pinterest are platforms most of us know how to use (And love using!), so it’s the best place to engage your potential clients and get them to pay attention to what you have to say. However, keep in mind that it’s called social media for a reason! Don’t mistake social networks for a place where you can dump generic sales messages and sit back waiting for clients come rushing in.

RELATED: Online Photography Marketing Ideas | Four Essential Tips To Optimize Your Online Presence And Book More Gigs

Online Photography Marketing Guide | Essential Tips To Stand Out ...

Modern online sales happens through content marketing, and the only way you will be successful at growing your client base is if you focus on content marketing. This means all the content you share, from your tweets and Facebook status updates to your blog posts and YouTube videos should offer something new, informative, entertaining, and interesting to your potential clients. By sharing tips and tricks on what to wear, how to pose, and get more out of the shoot in general, you’ll establish yourself as an experienced source of information and a reliable industry leader.

Online Photography Marketing Guide | Website Design –

Give Blogging A Chance | Online Photography Marketing Guide

If you’re not sure how to get started with content marketing, you’ll definitely want to consider setting up a blog on your website. This isn’t just a great way to use your target keywords in an organic way on a regular basis, but also create a unique content tailored to your target audience. By sharing unique content, you’ll have a much better chance of standing out from the crowd of photographers sharing the same boring content over and over again!

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