Online Photography Portfolio Ideas | Fail-Proof Web Design Tips To Take Your Portfolio Website To The Next Level
Online Photography Portfolio Ideas | We’ve come a long way since the introduction of the Interwebs! Some of you won’t even remember the dial-up tone, or the endless waiting for a website to finish loading so we can get to the good stuff. And we use the term “good stuff” very loosely here – the websites weren’t just laughably slow back in the day, but they were an assault on the eyes! Nowadays, however, the possibilities are practically endless, and setting up a website is no longer something reserved only for businesses with huge budgets. In fact, pretty much every business has a website now!
With that comes the challenge of standing out from all the online chatter. There are almost a million photography websites online right now, so you need to make sure yours stands out and grabs the attention of your target audience, otherwise you might be losing potential business without even knowing. The good news is that majority of photography websites out there are, well, awful! To help you set up a photography website that gets you booked solid, or to help you get a better idea what you need to improve if you already have a website to get the most out of it, we put together a list of critical web elements that can make or break your online presence!
Do Some Cleaning Up! | Online Photography Portfolio Ideas
One of the most common mistakes photographers make when setting up a website is cluttering up the design. Sure, you want your website to be unlike anything already out there, and while adding unnecessary design elements may make it more memorable, it can also overshadow your work. Remember, the purpose of your website is to showcase the best examples of your work, not your developer’s skills, so stick to simpler designs that push your work front and center where it belongs!
For example, one of the vitally important elements many photographers tend to get wrong is the navigation bar. While your first instinct may be to place as many links as possible at the top of each page, you’ll want to limit the selection to only the most important pages. You can always tuck away the less important links in the sidebar or the footer of relevant pages. At the end of the day, your visitors should focus on your work, not on trying to figure out how to get from one place to another, which might only frustrate them and make them abandon the website altogether.
Technology Changed A Lot | Online Photography Portfolio Ideas
If you have a website that’s older than a couple of years, you’ll definitely want to consider a complete overhaul. Visual appearance aside, the technology used for website development has been making progress in leaps and bounds, rendering most older websites outdated and ineffective. For example, Flash was a ridiculously popular technology just a few years ago thanks to flashy animations and neat special effects. Today, however, Flash websites are considered cheap, gimmicky, and are a lot slower than their HTML5 counterparts. If that’s not a reason enough to redesign your website, Flash websites are the worst enemy of search engine optimization.
You want your potential clients to find you when they enter a photography-related term on a search engine, and using a Flash website is the best way to prevent that. You see, Flash websites are essentially interactive movie files, so the search engines can’t index the text. Nowadays, most search engines completely ignore the Flash websites, which can be devastating for your online presence. But it’s not just Flash affecting your search engine rankings. Another vital factor is mobile responsiveness!
Jump On The Mobile Bandwagon | Online Photography Portfolio Ideas
More people than ever are using mobile devices such as smartphones and tablets to browse the Web, and it’s just a matter of time when the number of mobile users overtakes the number of people using desktop computers. This means that optimizing your website for mobile devices is no longer optional. In fact, even Google recently changed the search algorithms to give higher rankings to responsive websites recently. However, it’s not just search engines that notice this – your visitors aren’t too likely to stick around if you force them to tap, pan around, and pinch and zoom to view your website. Instead, they’re far more likely to abandon your website without giving you a second thought.
There was a time back in the day when you had to put together two websites – the standard one and a mobile version. However, since the screen sizes vary greatly from 3.5 up to 10+ inches, setting up a mobile website for each screen would be impossible. This is why we use responsive design whenever we set up a website for a client. This allows us to set up a single website that automagically adjusts to the available screen real estate, taking advantage of every pixel and ensuring seamless performance across all devices, as well as memorable browsing experience for every visitor.
Make Contacting You As Easy As Possible | Online Photography Portfolio Ideas
What do you want your visitors to do after viewing your work? Most photographers will want the visitors to contact them and book a session, yet you’d be amazed just how many photographers leave out their contact details, or bury them several clicks deep. To make reaching out to you effortless, include your most important contact details on each page, such as your phone number and your email address, but also set up a separate contact page with all the other details you think your potential clients might find useful.