Online Portfolio Design Tips | Designing For Success: 6 Vital Elements Of A Successful Photography Website
Online Portfolio Design Tips | If you already have a photography portfolio website, or plan to design one in the near future, it’s vital to know the elements that can make or break the effectiveness of your online investment. An unattractive or poorly designed website will do more damage to your business than good. Every year, we see new website design elements emerge. Even though it may not be necessary to include all of them, the more you can incorporate into your design, the better your new website will be.
Having an effective website goes beyond appealing design. Visitors can be amazed by a beautiful website, but if that’s all there is to it, you won’t get the best possible return of your investment. While every designer may have a different plan when it comes to building a website, they do have a common checklist. No matter how hard you try to avoid them, there are a few elements every website should (and usually does!) include. Using these key elements you can create a great website design and get going in the right direction.
Appearance | Online Portfolio Design Tips
An effective website must have a visually appealing, polished and professional design. Design is an all-encompassing word for all the visuals elements of your website — logo, font(s), white space, theme, layout and colors. Remember, your website is the reflection your company, your business, and your services. Your website may be the first, and sometimes the only, impression a potential client gets of your company, and you only have three seconds to grab your audience’s attention, so it is vital that you have a visually appealing design that appeals to your target audience.
Photography | Online Portfolio Design Tips
Your portfolio website is like a living CV: the content of it should be up-to-date and make it clear to people what you can do. It’s a mechanism for showcasing your skills and talents, so make sure that you show off new projects and skills as soon as they’re ready for the world to see. Although you may have a big collection of images you want to share in your portfolio, try to limit your selection to the strongest pieces. Too many images in your portfolio can increase load times, and provide the visitor with too many options. It can make your portfolio feel like it is dragging on and on.
Blog | Online Portfolio Design Tips
The average portfolio website gets updated once every three months or so. With that being said, how do you expect to get repeat visitors if you rarely add new and interesting content to your website? Google also loves fresh content, so a powerful way to boost the search ranking of your website is to keep it up-to-date through a blog. Always keep your posts relevant and related to what you do, because that’s why people are looking at your website to begin with.
Navigation | Online Portfolio Design Tips
Clear navigation structure, an effective search tool and security are some of the features that users have come to expect. Make sure your website conforms to industry best practices in every area. Navigation is the “GPS” of your website. Navigation or Nav Bars are the buttons that get your visitors where they need to go to get information or do certain things. Provide a single simple navigation bar at the top of your page which includes only the most important pages on your website. Depending on the type of website, five to ten menu navigation items are the top end of what you should aim for.
Contact Information | Online Portfolio Design Tips
When a visitor decides to make the next step toward buying or initiating a relationship with your business, you want to make it as easy as possible. This means getting rid of the obstacles. Regardless of how good your work is, if your visitor can’t get in touch with you, you’re not getting any work. It’s really simple for you to add contact details to your website. Contact information commonly appears in one of two ways – in the header, or as a Contact Us page with a form or expanded information. Either option can work well, depending on your website design.
SEO | Online Portfolio Design Tips
There are hundreds of rules and guidelines for effective search engine optimization, and this isn’t the place to cover them all. For starters, follow these simple rules: use creative keyword placement, backlinks to popular websites, and create an easy viewing website, for both humans, and robots. This is all done through continuous research, and is considered a full time job for a reason.