Outstanding Logo Design Tips | How Powerful Is Your Logo? – 6 Tips For Outstanding Logo Design
Outstanding Logo Design Tips | The idea of professional logo design is very similar to an iceberg: you can only see a small part of it. There is more behind a great logo design than what meets the eye; just like there’s a bigger part of the iceberg hidden away under water. If you’re trying to craft a brand’s visual identity, you will have to do more than just place a name in a square, and call it a day.
More examples of logo design are out there than ever before, and with that comes the challenge of being different. How do you design something original that stands out in a sea of identities? Professional logo design is a surprisingly complex discipline, so we listed some of the best tips to help you improve your understanding of logos, and guide you through the design process of your own logo.
Determining The Type Of Logo You Want | Outstanding Logo Design Tips
Generally, there are three types of logos: typographic, illustrative, and abstract graphic. Font-based logos consist primarily of a type treatment. The logos of IBM, Microsoft and Sony, for example, use type treatments with a twist that makes them unique. Illustrative is a logo that shows via a graphic what your business does or sells, like when a house-painting company uses an illustration of a brush in its logo. An abstract logo is a design that was created uniquely just for your brand (think Nike’s “swoosh”). Keep in mind that a logo that clearly illustrates what your business stands for or does may be a better choice if you’re just starting out.
Keep It Simple | Outstanding Logo Design Tips
These are maybe the best words of advice, and it ties into almost all of our tips. A complex logo will not only make your logo difficult to reproduce and maintain, but you will also fail to engage your potential clients. Simplicity isn’t always an easy thing to accomplish, as you don’t want your logo to appear too boring or conservative. This is why at the end of the day it’s best to leave it to the professionals!
Make It Memorable | Outstanding Logo Design Tips
Following closely behind the principle of simplicity is that of memorability. A powerful logo design should be memorable, and this is best accomplished by having a simple, yet appropriate logo. A great logo design will embed itself into your potential client’s subconsciousness. For a logo to be memorable it has to use simple lines, a recognizable shape, and be very easy to recall from memory.
Versatility Pays Dividends | Outstanding Logo Design Tips
One of the most important characteristics of a good logo design is versatility. You want to portray a consistent image across all of your marketing materials, including signs, letterhead, business cards, and your website. Keeping the design simple allows for flexibility in size. Ideally, your design should work at a minimum of around one inch without loss of detail. Oftentimes, a complicated logo design will look fine on a website, or billboard, but when you shrink it down to fit on a pen or coffee cup, the illustration or lettering will become illegible.
Choose Your Colors Wisely | Outstanding Logo Design Tips
Colors can play a critical role in logo design as they can illicit different feelings and emotions from us. Interpretations of color may vary depending on age, gender, and cultural demographics, so your choices of color should be carefully considered depending on your target market. Bright and bold colors may grab someone’s attention, but could also seem brash; muted tones exude sophistication, but could be overlooked. Every color has a different implication and can bring nuance to your message — don’t fall into the trap of conveying the wrong message because of a simple brush stroke.
Fight The Temptation To Imitate | Outstanding Logo Design Tips
We all have our design heroes and sometimes we love them so much we want to imitate their styles. Well, they do say imitation is the sincerest form of flattery. However, in the real world it’s just a lazy way to solve a creative problem. You want to make sure that your business is easily identified among your industry and competitors. You need to know and understand the common styles of your industry, but you also have to make sure that you don’t infringe on anyone else’s trademarked logo.