Personalized Business Card Designs | Master The Art Of Business Card Design In 7 Easy Steps
Personalized Business Card Designs | Many business owners don’t even carry business cards around – and why should they, right? We live in a time of smartphones, Google, business-oriented social networks such as LinkedIn, or even review sites such as Yelp, so who in their right mind would invest in a relic from a long-gone era? Well, successful entrepreneurs do! Business cards not only provide your potential clients with your contact details, but they can also reinforce your brand and represent your business just as effectively as you would.
The standard dimensions for a printed business card are 3.5 x 2 inches, which means you have to be a true artist to not only include all the important information, but make them stand out for all the right reasons as well. After all, people are handed dozens of business cards each week, and if yours doesn’t stand out from the pile the moment your potential client needs your contact details, they’ll be pretty much a wasted investment. Luckily, we’re here to help!
Start With The Basics | Personalized Business Card Designs
At the end of the day, the main purpose of your business cards is to provide your potential clients will all the important information they need the moment they decide to pick up the phone and call to schedule a meeting or ask about the products and services you’re providing. So, what’s most important? Your name definitely needs to be there, as well as your phone number, email and website address, the name of your business and your position.
Space permitting, you can also include your physical address, even though many entrepreneurs decide to skip this detail depending on the type of their business. Don’t be tempted to shrink down the text just to fit as many details as possible. You need to strike a balance between providing your potential clients with enough contact details without cluttering your business card and overwhelming them.
Ensure Readability | Personalized Business Card Designs
Not only will you want to make sure the text is large enough to be easily read, you’ll also want to pay a particular attention to the fonts you choose to use in your design. Try to stick to 2-3 fonts, max! Any more and your business card will only frustrate your potential clients, because the human eye finds it hard to scan multiple fonts at once.
Also, resist the temptation to use complex calligraphic fonts that are impossible to read! Sure, they might look pretty on a computer screen, but when it comes to important information like your contact details, you’ll want to make sure your potential clients can read them easily and effortlessly. And lastly, pay attention to the color as well! A light gray text on a white business card is not only difficult to read, but will only make your potential clients throw your card away!
Speaking Of Colors… Use Them! | Personalized Business Card Designs
Never be afraid to use colors when it comes to your business card. Colors are an incredibly powerful tool we use here at MediaNovak to grab the viewer’s attention or to emphasize important information when designing business cards for our clients. However, don’t just throw a bunch of random colors onto your card and call it a day – you want your business cards to represent your brand, which means you need to find a way to use the colors from your logo and come up with a color scheme you’ll use throughout your branded materials to ensure consistency.
But Try To Avoid Using Borders | Personalized Business Card Designs
While using colors is a great idea to add that extra punch to your cards, try not to use borders of any sort on your business cards. This is for a purely practical reason: the border might look perfectly symmetrical on your computer screen, but thanks to the minuscule movement of the blade during printing, they might come out looking lopsided, which make your business card seem like it has been designed by an amateur.
Stick To The Standard Size | Personalized Business Card Designs
Another vitally important thing to keep in mind is the size of the business card – this varies greatly depending on the country you live in. For example, if you live in the US, the average business card is 3.5 x 2 inches, which means business card holders and even wallets are made to accommodate this size. If your business cards are larger than that, you risk having them thrown away as soon as the meeting with the potential client is over. Think about it – a large, round business card will definitely stand out, but will it fit into a wallet?
Less Is More | Personalized Business Card Designs
There are ways you can actually say more with using less space – and many entrepreneurs have been using this neat little trick to bring their cards into the 21st century. We’re talking about QR codes! Just because the purpose of the business card hasn’t changed, doesn’t mean you can’t add some flair to it by including a QR code that, when scanned, takes your potential clients to your booking page on your website, or adds your contact information automatically to their phone.
Double-Check Everything | Personalized Business Card Designs
Since the main purpose of your business card is to provide your potential clients with the most relevant contact information, double-check every single detail. A single typo can ruin an otherwise outstanding business card, let alone an outdated phone number that has been disconnected for a couple of months now.