Personalized Business Cards | Why Fast, Cheap, and Easy Business Card Design Is Killing Your Brand
Personalized Business Cards | Millions of business cards are printed and handed out every year, and many regard that little 2 x 3.5-inch piece of stationery as a small business owner’s first chance to leave a positive impression. The humble business card can boast some powerful results in marketing your business, if you design it with care. Since your business card will stay in your potential client’s card holder long after your meeting is over, think of it as your unsung sales force; it has to reflect your company and your product in the best possible way.
Not all business cards are created equal, however. We live in a world where the average small business owners can design their own cards and order them from online printers for under £20. Keep in mind that these business cards tend to be of an inferior weight, and typically use generic clip-art to relate themselves to the business being advertised.
Business cards are one of the most powerful, cost-efficient ways to get information about you into the hands of potential clients. This small piece of paper is vital in opening communication, and holds important contact information and descriptions of your service or product. You want to engage with potential clients, as well as encourage them to find out more about you and what you do.
One of the best ways to do this, is with a well-designed, simple to understand card. If you’d like to know how to make business cards that will grab attention and hopefully lead to more clients and sales, here are a few design tips that will help make a big impact.
Who, What, Where? | Personalized Business Cards
It may sound obvious, but the first and most important thing to take into consideration when designing your business card is the information you want to convey. Think carefully about which contact details to include – you need to achieve a balance between providing enough points of contact, without making your card look cluttered.
The main purpose of a business card is to make it easy for potential clients to reach you. Your name, job title and company name or logo should be the backbone of your business card. Make sure all your contact information, including social media accounts if you have them, is clear and easy to read and in a font size big enough to be read for those of us without superhero vision. You don’t need to provide a long list of services or every single mailing address if your company has multiple locations. There is very limited space on a business card, so by limiting the amount of textual information, the overall design will be cleaner and easier to read.
Brand it | Personalized Business Cards
Don’t steer away from other branded materials. Keep your business card design consistent with the general color and design scheme on your website, in your store, and other marketing materials. A business card conveys your brand by introducing brand elements, such as logo, colors and fonts. This helps to reinforce your brand, helping potential clients remember you and your company better.
Make your card readable | Personalized Business Cards
Typefaces, or fonts, are a simple way to add personality or describe your business, services or products. Just don’t use too many at once. Remember, your goal is to share your information, and you can’t do that if you have too many design elements clashing with one another. Keep it professional and simple – don’t be tempted to use Comic Sans, or a detailed calligraphic font which is impossible to decipher. Make sure the type color stands out against the background of the card, too. Light gray type on a white card makes it hard to distinguish letters and numbers.
Get creative | Personalized Business Cards
Pictures speak louder than words. This is true for business cards. While you need to have written content on one side of the card, think about saving the other for something more visual. Include an image if it’s a great picture of you and it’s appropriate. Photos are most useful in service type businesses where an ongoing relationship with clients is a key factor. Whatever you do, don’t leave it blank – it’s often claimed that people don’t look at the back of business cards, but that’s simply not true.