Personalized Stationery Designs | 5 Tips To Unleash Your Stationery And Energize Your Marketing

Personalized Stationery Designs | 5 Tips To Unleash Your ...

Personalized Stationery Designs | If you run a business, chances are you will have to mail out letters, such as business letters, invoices, or estimates; and having personalized stationery for your company can really help you in your branding efforts. When you’re choosing stationery for your company, it is vital that you do not take that decision lightly. The paper that you use for official memos, and letters to potential clients is going to represent your business, so it is very important that you choose something that is professional and upscale. Well-designed stationery items can end up doing wonders for your small business.

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Even in today’s digital age, businesses still rely on printed stationery for professional communications. Contracts, client or fundraising letters, internal memos, and other company documentation still leave the best impression on commercially-printed letterhead, particularly with matching envelopes. You do not want to send the wrong message to current or potential clients, and consumers by having stationery that is not up to the standards of your products, or services. Here are a few design tips for picking out the best personalized stationery design for your business.

Color Scheme | Personalized Stationery Designs

When you are designing stationery for your business, you will have to consider the overall color scheme. You should go with complementary colors for the paper, as they tend to look best together. If your company logo is usually black and white, printing your letterhead only in black ink may fit your image just fine. Otherwise, use color to catch attention and boost your brand identity. Even the background can include some color, if it’s light enough for the text of your letter to be read whether printed or handwritten.

Personalized Stationery Designs | 5 Tips To Unleash Your ...

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Information To Include | Personalized Stationery Designs

You will want your stationery to be both aesthetically pleasing and functional. The starting point of any stationery design is to decide exactly what text will be used within the layout. Company name and logo are vital elements to include together with all other appropriate contact details. Also make sure to include your company’s postal or street address, phone and fax numbers, and email.

Paper Quality | Personalized Stationery Designs

Nothing will make or break your business stationery like the quality of the paper that you use. Because you want the paper to have a tone of formality and professionalism, you should go with a thick and glossy option. Don’t settle for less than premium-weight paper for your letterhead and envelopes – the standard bond paper most offices use for copying and printing won’t give you the sense of quality you want to convey in your official letters.

Smooth or textured, you’ll want a quality uncoated stock that you can run through your laser or desktop printer without smudging. Smooth stocks show off your color designs the best and are less expensive and more commonly available and cost effective, while textured stocks such as linen or laid offer a nice tactile, high-end feel.

Keep Your Design Simple | Personalized Stationery Designs

Choosing a design that offers elements of clean white space will help your message truly stand out. A design that is too busy will distract clients from noticing the crucial elements of the stationery, such as your contact information, and logo. Keep in mind that stationery items are a delivery mechanism – they’re not the content itself, rather the supporting structure that delivers that content.

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Personalized Stationery Designs | 5 Tips To Unleash Your ...

Don’t Be Afraid Of Space | Personalized Stationery Designs

White space in business cards, letterheads or envelopes, or space in general, is very important in a strong design. Whilst you may be tempted to fill in every inch of your stationery with information or pictures, this may result in your stationery becoming too cluttered, and your potential client will lose interest quite quickly. Allowing elements to stand out without blasting them at the viewer through color or size is very beneficial.

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Select The Right Font | Personalized Stationery Designs

Selecting font styles and colors that are easy to read is a necessity. Text should be printed in an easy-to-read format, aligned left to right. Using no more than two different fonts keeps the style consistent and the text readable. If a particular typeface has been utilized elsewhere within the corporate identity – it may be appropriate to use that typeface within the letterhead design.

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