Photographer Website Design | 5 Tips for a Picture-Perfect Photography Website
Photographer Website Design | Photographers must embrace their website in more ways than one. This means constructing and maintaining a photography website that not only shows your work, but also acts as an influential marketing instrument. In the current era of technology, a premium portfolio website is necessary for a professional photographer because in many cases, your website is also your potential customer’s first impression of you and your work. And as the saying goes, your first impression is frequently your last. That’s why designing an outstanding website should be one of your top priorities. Think of your website as the entry point to your business’ purpose; it needs to grab your visitors’ attention and get them to click through to further pages where they can either buy your photographs or contact you for a job.
Your Pages Must Load Fast | Photographer Website Design
Step number one is to compress all photographs for web-based quality. We can do this by using the default image compressor built into Google’s Page Speed plug-in. Save the compressed version of the photograph into your local folder on your computer and re-upload it in place of the uncompressed photograph. Use an image editor to change the dimension of the image to the correct size first. Then use the acceptable size attributes in your html. By resizing the image before you implement it into your html code, the file size will be smaller and the browser will load it quicker. Web page optimization streamlines your content to take the full advantage of display speed.
Fast display speed is the key to accomplishment with your website. It increases profits, decreases costs, and improves user experience (not to mention search engine rankings, ease of access, and maintainability).
Easy Navigation | Photographer Website Design
Within a couple of seconds, a visitor to your website should be able to find a portfolio, information about you (where you live, what you like to shoot, social links, etc.), and contact you. With smaller amount of menu items, your visitors’ eyes are less likely may scan past important items. Every time you remove a menu item, the remaining items become more important. Challenge yourself to limit your navigation to five items only. The easier your website is for your viewer to navigate and get around, the better-off they will be using it. And the happier they are, the more optimistic feelings they will produce while looking over your work. Consistent navigation, in both how and where it appears on your website, promotes ease of use and increases your visitors’ ability to find relevant information more rapidly.
If your navigation is constantly changing from page to page (except where totally necessary), visitors lose their on-site bearings and must reorient themselves continually.
Keep Things Simple | Photographer Website Design
The design of your website shouldn’t stand out more than your photographs. If it does, think about toning it down a bit. A simple white or black background is usual for many professional photographers. When there aren’t tons of complicated attractive elements in your website’s design, your content takes center stage. Content that is put to the front position of a website is easier to scan by visitors. Many initial website designs incorporate a lot of decorative elements that really provide no purpose.
While it’s not essential to remove every decorative element from your designs, removing at least some of them can often make your website appear cleaner and more polished.
Design for your Target Audience | Photographer Website Design
Defining and understanding your target audience is vital to shaping your business, and your website. The photographs on your homepage should be a direct reflection of the kind of work you want to get. Before even beginning to work on your website design, ask yourself if the design will appeal to your audience. Learn two groups — your present audience, and maybe more significantly, your target audience.
Think of a wedding photographer’s portfolio for example; usually white, clean, and easy to use. This is suitable for the target demographic of a wedding photographer: usually younger couples (every so often ladies are in charge of certain decisions), with their dreams of the wonderful wedding.
Implement Good SEO Strategies | Photographer Website Design
One of the most demanding aspects of the SEO process is learning how to implement strategies that will remain effective in spite of algorithm changes. Use your specific keywords repeatedly in the bodies of text on your website. Even though most photographers want to focus exclusively on the photos themselves, it’s important to use text to its fullest advantage.