Photography Blog Design | Setting Up A Blog On Your Website? Read This First!
Photography Blog Design | Whether you’re setting up a photography website for your business for the very first time, or you’re considering revamping the one you had designed a few years ago, you’ll also want to think about setting up a blog up there as well. Think about it, we are used to seeing new content every time we visit a website, and photographers update their portfolios every three to six months – so why would a visitor come back once they’re done going through your portfolio? Two words, your blog!
However, not every blog is created equal. Just like a great picture, an effective blog requires a lot of attention, from the content to the overall presentation – and even the most informative blog post won’t catch your visitor’s attention if the presentation isn’t up to par. So, what are the most important elements of an effective photography blog design that will turn you into a reliable expert in your industry and a rockstar in the blogosphere? Read on to find out!
The Benefits Of Setting Up A Blog | Photography Blog Design
In addition to engaging your visitors and getting them to stick around longer and return to your website more often, the benefits of setting up a blog on your website are practically limitless. A well-optimized blog will help boost your search engine rankings, because it provides you with a great opportunity to include your target words on your website in an organic way. Not only does Google love keyword-rich websites, but it also ranks regularly updated websites higher, which is another issue blogging so conveniently resolves.
Your Blog Is Both A Tool And A Resource | Photography Blog Design
Sure, you might want to set up a blog on your photography website so you can reach the first page of the search results every time someone googles a photographer in your particular area, but there are other benefits a great blog will bring to the table. Photographers hold a great deal of trust, and a well-written blog will help foster that trust by giving your potential clients a chance to get a feel of what you’re all about long before they meet you in person.
In order to achieve that, you’ll want to skip publishing only a few pictures every day; instead, share bits about yourself, anecdotes or funny situations you encountered during a particular shoot, and feature vendors that target similar group of clients. Not only will they reward you by referring you to their own clients, but your visitors will turn to you every time they have a need for a photographer.
Watch Your Contrast! | Photography Blog Design
Contrast isn’t only important when it comes to the pictures you take – it also plays a vital role in web design as well. The last thing you want to do is make your visitors squint and strain their eyes to read the post, which means you’ll need to ensure the text stands out against the background. Light gray text on a white background is the perfect recipe for a disaster. Also keep in mind that, while pictures look much better when viewed against dark background, larger amounts of text will look a lot more readable in dark font on a light background.
Tell It With A Bit Of Color | Photography Blog Design
Even if you mainly shoot black and white, using small dashes of color throughout your website is a great idea to guide the visitor’s attention and emphasize the important elements – this goes for your blog as well. Don’t go crazy, tough; use the same color scheme through your website to ensure consistency. You’ll need a shade of gray, a main color and a contrasting color for calls to action and other important elements that makes them stand out. Anything more than that and you risk overwhelming your visitors.
Ensure Readability | Photography Blog Design
You may spend hours and hours preparing a new blog post, but if the font is too small or too complicated to be easily read, your visitors won’t try too hard to actually read it. Just like with the color, it’s best to have two to three fonts you’ll use throughout your website. Now, don’t get us wrong, if you love a particular calligraphic font, by all means, use it, but do it sparingly. Use it for titles, for example, or the newsletter sign-up box, just don’t go overboard.
Simplify Navigation | Photography Blog Design
You want your website to stand out and your visitors to remember your work, sure, but you don’t want to sacrifice functionality for the sake of visual appeal, which especially goes for navigation. Unless your visitors have a clear path they can follow from point A to point B, rest assured they won’t look for too long. When it comes to setting up a navigation bar, don’t get too creative – follow the best practices of standard web design and set up the primary navigation bar at the top of each page, and a secondary in the right-hand sidebar with all the different categories, and tags.
Promote It! | Photography Blog Design
While optimizing your blog for search engines, using keywords in the titles, ALT tags, and meta description is a great start, you’ll also want to do some old-fashioned marketing if you want people to hear about your blog. The most effective marketing tool nowadays is social media – it will take you only 10-15 minutes a day to establish a social presence, but it can be exactly what you need to boost your business and grow your client base.