Photography Brand Cheat Sheet | The Surprising Secrets Of Building An Iconic Brand On A Shoestring Budget
Photography Brand Cheat Sheet | Photography is one of the most popular industries thanks to the equipment being more affordable than ever before, and as a result, new photographers are joining the industry on a daily basis. Nowadays, to start a photography business, all you need is some extra cash on your hands to invest in the equipment. However, turning your photography business into a success story is a completely different story. Getting the right equipment (and even your ability to take stunning photos) will get you only so far on your way to success. So, what can you do to turn your passion for photography into a source of profit? It’s easy – branding!
The truth of the matter is that the competition out there is fierce (And we don’t mean in I-woke-up-like-this-flawless kind of fierce!), so in order to grab the attention of your potential clients, you will need to differentiate yourself and stand out from all the shooters in your area offering similar services. The good news is that building a memorable, recognizable brand doesn’t necessarily need to be expensive or overwhelming as many marketing agencies would have you believe. To help you get started, we put together a list of affordable tips that will get you one step ahead of your competitors.
Identify Your Uniqueness And Your Strengths | Photography Brand Cheat Sheet
The fundamental error most photographers make is starting to promote their services and products without taking the time to figure out what it is that makes what they do unique and different in their particular niche or area. Standing out means being different, so take your time to figure out why your potential clients should choose you and not another photographer. Are you building a high-end luxury brand or is your goal offering a budget-friendly service? Or, alternatively, will you be focusing on quick turnaround? Do you offer a service no one in your area has thought of?
Know Your Ideal Client | Photography Brand Cheat Sheet
In addition to defining the basic characteristics of your brand, you will also need to define your ideal client. Think about it – how are you supposed to grab the attention of your potential clients if you don’t know who they are? This is vitally important for the success of your business and it will affect pretty much every aspect of it so take all the time you need to define your ideal client in terms of age, gender, location, and even marital status and finances. A brand that will appeal to a high-school senior won’t do anything for a stay-at-home mom, and by defining your ideal client, you’ll stand a much better chance of actually getting noticed by the right crowd.
Create A Voice For Your Business | Photography Brand Cheat Sheet
Knowing your unique selling points is important and putting them into a simple, understandable message is important, don’t get us wrong, but don’t overlook the importance of the way you deliver that message. We’re talking about your voice here – in other words, the language and the tone you use to engage your potential clients both online and off, whether you’re writing a new blog post, sharing a status update, answering your phone, or greeting a potential client in person. It’s vitally important you keep this voice consistent throughout different platforms – otherwise you’ll sound inauthentic and you’ll be risking alienating existing and potential clients.
Sort Out Your Visual Identity | Photography Brand Cheat Sheet
Visual identity is oftentimes what gets confused with branding, especially by business owners just starting out. They mistakenly believe that having a neighbor’s artsy son design a logo for them (or even worse, getting one of those cheap templates online) is all branding is about. However, just like the visual identity is just a small portion of the overarching brand, so is the logo just one of the puzzles in the visual identity. A vitally important one, but just one of the pieces nonetheless. So, what are the other elements of an effective visual identity?
Every time we design a logo for a photographer just like you, we make sure we put together a style guide to help them maintain consistency and build their own visual identity. We list all the colors we used in their logo, as well as the fonts and even styles of graphics. By consistently using some or all of these elements throughout their materials, our clients can turn their brands into a cohesive and memorable visual experience that’s uniquely theirs.
Never Lose Sight Of Your Products | Photography Brand Cheat Sheet
Branding and marketing in general are vitally important for the success of your business, which makes them worth all of the attention you can give them. However, don’t forget they both serve one purpose – make your potential clients aware of your business and the services and products you’re providing. No matter how appealing your brand is, or how effective your marketing strategy is, unless the services you’re providing meet and exceed client expectations. In other words try to always have your services in mind and never put the money they bring in front of them.
Don’t Be Afraid To Change | Photography Brand Cheat Sheet
While radical brand revamps like total logo redesign or completely changing the personality of your brand are not the best idea, it doesn’t mean you should never make any tweaks. Remember, your business will change, evolve, and grow, and your brand needs to accurately reflect those changes. A small tweak here and there, when done right, won’t damage your brand – instead, they can make it feel up to date and fresh.